1. Department: Consumer Durables

Why the Nike stock price fell – How the Nike DTC strategy failed miserably

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Nike’s stock price has dropped 25% in 2024 and has been cut in half since its high in 2021, largely due to the company’s missteps with its DTC strategy (direct-to-consumer.) In an effort to cut out middlemen and capture higher margins, Nike reduced its support for traditional retailers, focusing instead on selling through its own […]

The post Why the Nike stock price fell – How the Nike DTC strategy failed miserably appeared first on beloved brands.

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Beloved Brands is run by Graham Robertson, who is one of the voices of the modern brand leader. He started Beloved Brands with a desire to provide brand coaching to make brands stronger and brand leaders smarter. https://beloved-brands.com/
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