1. Technology & Innovation

Why Retailers Can’t Ignore The Power Of Sound: Building a Sonic Strategy for Your Store

sonic strategy for retailers

Music and, by extension, world-class audio, requires innovation. It doesn’t simply appear out of thin air. This is why so much time and energy has been invested in researching the science behind sound. People have dedicated their lives to finding out what kind of audio resonates well with audiences. 

The same can be said for retail. Brands are constantly searching for marketing, engagement, and retention strategies that play to their target consumers. Increasingly, one of those avenues is audio. Music and sound can be a powerful marketing asset when utilized correctly.

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