1. Trends & External Forces

Why Keurig grounded its new brand platform in post-pandemic realities

Written by Posted on Less than 0 min read

The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s split into two companies.

View Original Article
Post Views: 47
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. CPG: Food & Bev

Pepsi’s latest NFL blitz underscores larger marketing shift at soda giant

New ads star Josh Allen and Justin Jefferson as Crashers who swap rival sodas for Pepsi, a concept that will be translated to real tailgate experiences. View Original Article Dept. Beverage PepsiCo Post Views: 37 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. CPG: Food & Bev

PepsiCo overhauls corporate branding to broaden focus beyond Pepsi

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the company that isn’t Pepsi. View Original Article Marketing: Brand Consumers PepsiCo Post Views: 49 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Uncategorized

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category. View Original Article Post Views: 19 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food

Campaign Trail: Totino’s spaces out with ‘I Think You Should Leave’ crew

The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to deliver a value message. View Original Article General Mills Post Views: 171 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Technology & Innovation

Rewiring marketing mindsets for the generative AI revolution

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn’t technology — it’s mindset. View Original Article Technology & Innovation AI Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Department: Beverage

Olipop’s new ads show how the brand is winning people back to soda

Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads. View Original Article Dept. Beverage Dept. Dairy Post Views: 40 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Media & Marketing

Unlocking brand potential with next-generation domain names

Innovative, forward-thinking brands are discovering the power of creative domain extensions like .studio. They offer personalization, authenticity, and relevance, while instantly conveying a brand’s purpose, closing the divide between its domain name and identity.  View Original Article Marketing: Direct & Personalization Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
  1. Channel: Restaurants

Firehouse Subs brings back fan-favorite Hot Sauce Bar with new campaign

The RBI-owned sandwich chain debuted its first major effort since adopting a multi-agency roster model to handle its marketing earlier this year. View Original Article Dept. Fresh Prepared Restaurants Post Views: 227 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Technology & Innovation

Sociable: Google expands its use of AI to detect invalid ad traffic

Enhanced abilities around analyzing ad placements could reduce ad costs and help advertisers reach more of their target audience. View Original Article Target AI Store Location Technology & Innovation Google Post Views: 28 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Technology & Innovation

Why marketers need to bridge the gap between Martech and Adtech

Unify Martech and Adtech to drive customer intelligence and unlock full-funnel marketing experiences. View Original Article Technology & Innovation Shoppers Post Views: 25 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Trends & External Forces

P&G’s Native to debut 50-part microdrama series as genre takes off

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.  View Original Article Predictions and Forecasts Trends: Marketing ESG and CSR Technology & Innovation Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Department: Food

M&M’s promotes cross-generational unity with new creative platform

Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.  View Original Article Dept. Fresh Post Views: 23 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Holiday & Events

Etsy spotlights importance of personalized gifting for holiday ads

A campaign that builds on the online marketplace’s previous seasonal efforts showcases how it can help individuals express themselves.  View Original Article Marketing: Direct & Personalization Holiday & Events Post Views: 28 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Uncategorized

McDonald’s brings back Uncle O’Grimacey for return of Shamrock Shake

The avuncular character, who has not appeared in the chain’s marketing for decades, is featured in videos that include an Ancestry partnership.  View Original Article Post Views: 87 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Merchandising

Sociable: X offers new tips to help brands avoid common posting mistakes

The recommendations arrive amid ongoing concerns around alleged “shadowbans” and whether or not the platform is limiting certain content. View Original Article Pricing & Promotions Post Views: 28 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Holiday & Events

How Manscaped’s CMO tackles Super Bowl-sized brand ambitions

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling down on edgy humor. View Original Article Executives Holiday & Events Post Views: 23 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Data & Insights

PubMatic brings generative AI to media buying platform

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process. View Original Article AI Technology & Innovation Dept. Nonfood Post Views: 39 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. CPG: Food

Oscar Mayer reheats classic bologna ad with sing-to-pay campaign

The nostalgia-fueled effort, co-created with agencies Johannes Leonardo and The Kitchen, gives consumers a chance to win Instacart gift cards. View Original Article KraftHeinz Agencies Delivery Instacart Consumers Post Views: 143 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Trends & External Forces

The future of retail media networks: Here’s what the numbers say

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks. View Original Article Marketing: Retail Media Competition Trends: Retail Predictions and Forecasts Post Views: 83 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. ESG

Milk-Bone revels in rom-com tropes with movie trailer parody campaign

Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social.  View Original Article Dept. Beverage Dept. Dairy ESG and CSR Post Views: 204 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
Next