1. Trends & External Forces

Whole Earth launches marketing campaign for its runny peanut butter

Peanut butter and health food specialist Whole Earth has launched a marketing campaign promoting its latest product, a peanut butter that can be ‘drizzled’. The campaign, with the catchline “Peanut butter, but not as you know it”, has been orchestrated by the independent creative agency Isobel and launches today (23 September). The runnier peanut butter, …

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