1. RetailWIt QuickWit

Daily QuickWit 4.22 – Happy Earth Day!

*Recycled from a previous QuickWit (4/12) just for Earth Day. (plus, yesterday's retail news) 

Green = Green

In Malcom Gladwell’s book he defines The Tipping Point as “the moment of critical mass, the threshold, the boiling point”. It is our belief that corporations adding and reporting on a sustainability goal has officially reached the tipping point. The reason? Being green officially drives benefit (vs. cost) to the bottom line of a business. With some exceptions (i.e. Toms Shoes, Patagonia) the move isn’t an entirely altruistic change for many, it is also a financial one.

On RetailWit.com we tag each and every article that flows through the newsfeed with almost 2000 different tags. Additionally, we share trending tags on the site and two weeks ago the tag ‘sustainability’ cracked the top ten. While ‘sustainability’ isn’t a new term or idea, it is a big deal when just about everyone is talking about it or addressing it. 

Just this week there have been several newsworthy sustainability articles.

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