*Recycled from a previous QuickWit (4/12) just for Earth Day. (plus, yesterday's retail news)
Green = Green
In Malcom Gladwell’s book he defines The Tipping Point as “the moment of critical mass, the threshold, the boiling point”. It is our belief that corporations adding and reporting on a sustainability goal has officially reached the tipping point. The reason? Being green officially drives benefit (vs. cost) to the bottom line of a business. With some exceptions (i.e. Toms Shoes, Patagonia) the move isn’t an entirely altruistic change for many, it is also a financial one.
On RetailWit.com we tag each and every article that flows through the newsfeed with almost 2000 different tags. Additionally, we share trending tags on the site and two weeks ago the tag ‘sustainability’ cracked the top ten. While ‘sustainability’ isn’t a new term or idea, it is a big deal when just about everyone is talking about it or addressing it.
Just this week there have been several newsworthy sustainability articles.
- Amazon Becomes Europe’s Largest Corporate Buyer of Renewable Energy
- The Climate Pledge Announces More Than 100 Signatories Committed to Achieving Net-Zero Carbon by 2040 or Sooner
- Kroger Celebrates Zero Hunger | Zero Waste Momentum in 2020.
- Kroger is the first retailer in The World to Offer the “Our Brands” Recycling Program as Supported by TerraCycle