1. Shopper & Customer

What value can be garnered by Food Retailers focusing on digital natives Gen Z and Millennials

 

Today, food digital gift cards are gaining popularity
among Gen Z and Millennials, and there are several reasons why
they matter to these younger consumers according to
Steven
Johnson
Grocerant Guru® at Tacoma, WA based
Foodservice Solutions®.  Remember
differentiation does not mean different. It means familiar but with a relevant
focused twist.  Let’s take a look at some
ideas:

1.      
Convenience and Accessibility: Digital
gift cards can be easily purchased online or through mobile apps. 
They eliminate the need for physical cards, making them more convenient
for tech-savvy Gen Z and Millennials who prefer digital experiences
.

2.      
Reduced Risk of Loss: Millennials are
more than twice as likely to lose traditional plastic gift cards compared to
older adults. 
With digital gift cards, there’s no risk of misplacing or losing a
physical card
.


3.      
Mobile Shopping Experience: Younger
consumers, especially Gen Z, browse products quickly and convert more on mobile
devices. 
Retailers that optimize their digital gift card solutions can engage
these consumers effectively by providing the digital experience they crave
.

That said, food digital gift cards offer convenience,
reduce the risk of loss, and align with the preferences of Gen Z and
Millennials who are comfortable with digital transactions
. So, if you’re a restaurant or food retailer, offering
digital gift cards can be a smart strategy to attract and retain these
tech-savvy customers!

Once again there is more to Generation Z (Gen
Z) and Millennials as they represent a significant consumer
base, and restaurants can unlock value by catering to their preferences. Here
are some additional insights on how to appeal to these digital natives:


Social Media Virality and Customization:

a.       Social media is where Gen Z often discovers new
products and brands. Restaurants should leverage this by maintaining a strong
digital presence.

b.       Brands that continuously update their menus can capture
sales from viral moments. For instance, TikTok has been influential
in driving sales for certain food items.

c.       Consider adding unique and shareable menu items that
resonate with Gen Z’s desire for novel experiences.


Engaging Relevant Messaging:

a.      
Gen Z values authenticity and purpose.
Restaurants should communicate their brand story, values, and commitment to
sustainability or social causes.

b.      
Engage with Gen Z through relevant
messaging on social media, emphasizing transparency and ethical practices.
Showcasing your restaurant’s mission and impact can resonate with this
audience.

Value Beyond Price:

a.      
While affordability matters, Gen Z
also seeks value beyond just cost. Highlight quality, freshness, and uniqueness
in your offerings.

b.      
Consider loyalty programs,
personalized promotions, and exclusive experiences to create additional value
for Gen Z customers.


Interactive Dining Experiences:

a.      
Gen Z wants more than just a meal;
they want a memorable story. Pop-up restaurants, themed nights, or interactive
dining events can captivate this audience.

b.      
Create immersive experiences that go
beyond the plate, allowing Gen Z to engage with your brand in meaningful ways.

Creative Spins on Classic Foods:

a.       
Gen Z appreciates creativity.
Restaurants can differentiate themselves by offering inventive twists on
familiar dishes. Think about fusion cuisine, unexpected flavor combinations, or
playful presentations.

b.       
Highlighting these creative spins can
attract Gen Z diners who seek novelty and excitement in their dining
experiences.

According to Johnson, restaurants can tap into Gen Z and
Millennials’ spending power by embracing social media, creativity, relevant
messaging, and experiences that resonate with their preferences. 

Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how
Foodservice Solutions® can edify your retail food brand while
creating a platform for consumer convenient meal participationdifferentiation
and individualization?
 Email us
at:
[email protected] or visit us on our social media sites by clicking the
following links:
Facebook,  LinkedIn, or Twitter

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