1. Media & Marketing

What marketers are missing as loyalty drivers evolve: report

Written by Posted on Less than 0 min read

Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by pragmatic considerations.

View Original Article
Post Views: 56
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Channel: Delivery

How DoorDash Ads balances advertiser needs with the consumer experience

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain points. View Original Article Consumers Dept. Nonfood DoorDash Food Delivery Marketing: Retail Media Predictions and Forecasts Post Views: 89 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. ESG

Marketers’ latest AI conundrum: An environmental footprint left unmeasured

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking their full impact. View Original Article AI ESG and CSR Sustainability Technology & Innovation Post Views: 56 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Department: Beverage

Heineken pilots OpenTable program that rewards designated drivers

The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues to grow. View Original Article Dept. Adult Bev Dept. Beverage Post Views: 48 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Uncategorized

Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign. View Original Article Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Beverage

How Coca-Cola’s World Cup marketing is ‘de-averaging at scale’

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity. View Original Article Coca Cola Consumers Dept. Beverage Executives Marketing: Direct & Personalization Post Views: 83 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. CPG: HBC

How Colgate-Palmolive’s Hello amplifies marketing by gut-checking AI

CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at last week’s Future of Brand Summit. View Original Article AI Colgate-Palmolive Executives Insight Providers Predictions and Forecasts Technology & Innovation Post Views: 89 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Uncategorized

Sociable: YouTube rolls out improvements for connected TV

The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream videos episodically. View Original Article Marketing: Broadcast Marketing: Social Media Post Views: 66 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Department: Adult Beverage

What marketers need to know as branded films return to screens

E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content. View Original Article Dept. Adult Bev Dept. Beverage Executives Post Views: 64 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. ESG

Bazooka puts reality TV rivalry center stage in social-forward campaign

Two stars of “The Secret Lives of Mormon Wives” go head-to-head in an effort that features in-person activations and a social content series. View Original Article ESG and CSR Marketing: Broadcast Post Views: 71 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Holiday & Events

The Black Friday trends that will shape retail strategy in 2026

Holiday shopping has become a multi-week value season. Here’s what retailers should learn from 2025. View Original Article Holiday & Events Predictions and Forecasts Strategy Post Views: 67 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0

The AI content tsunami: Creation is the easy part

AI made content creation effortless. Now companies are drowning in what they can’t review fast enough. View Original Article AI Technology & Innovation Weather Post Views: 48 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Agencies & Vendors

WPP’s new AI platform offers marketing without agencies for SMBs

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.  View Original Article Agencies AI Pricing & Promotions Technology & Innovation Post Views: 106 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0

Midsize brewers shake up marketing strategies as Americans drink less

Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape. View Original Article Consumers Dept. Adult Bev Dept. Beverage Predictions and Forecasts Trends: Consumer Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Shopper & Customer

Priceline brings back its Negotiator to combat soaring travel costs

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking vacation plans. View Original Article Consumers Post Views: 45 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Department: Adult Beverage

How Barefoot Wine is stepping up marketing to meet new, evolving drinkers

E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s bullish about its NFL tie-up. View Original Article Dept. Adult Bev Dept. Beverage Executives Post Views: 87 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Shopper & Customer

How Oura keys into self-expression to reach Gen Z, millennials

The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different colors for the first time. View Original Article Amazon Consumers Results & Investment Post Views: 82 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Department & Category

Graza olive oil enters new category with largest paid campaign to date

“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category. View Original Article Dept. Fuel Post Views: 42 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

Sociable: Meta adds updated disclosure tags for AI-generated ads

The updated tags will provide more info on which promotions include AI-generated elements, whether from Meta or via external AI tools.  View Original Article AI Dept. Nonfood Marketing: Trade Meta (Facebook) Technology & Innovation Post Views: 54 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Trends & External Forces

Entry-level marketers feel the job pinch: Here’s what the numbers say

The economic landscape has continued to hinder the marketing job market, with CMO pay taking a hit. View Original Article Economy Executives Predictions and Forecasts Post Views: 73 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Merchandising

Choice Hotels hones in on value in latest global marketing campaign

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand portfolio. View Original Article Pricing & Promotions Post Views: 49 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
Next