What is Merchandising in Retail? A Primer for CPG Brands

In retail, few concepts are at-once more important and yet more hazy than merchandising.

While merchandising generates, to some extent, trillions in annual retail spending, few people—even longtime brand and retail professionals—will agree on what it is exactly.

After all, merchandising assumes many different forms, and serves many different stakeholders.

To further muddy the waters, merchandising resources are often geared toward retailers trying to create “sticky” stores rather than brands trying to move products off shelves.

And that may obscure the fact that brands, too, care about merchandising.

Like, a lot.

So it’s high-time CPG companies had their own primer on merchandising.

What is it? What does it entail? Why does it matter?

Let’s explore…

What is Retail Merchandising? The Essentials

• What is merchandising in retail?
• What, specifically, is in-store merchandising?
• Why does merchandising matter?
• What does merchandising involve exactly?
• Who does the work of merchandising?
• What are third-party merchandising services?
• Why do brands use third-party merchandisers?
• What are common merchandising challenges for brands?
• What are on-demand merchandising solutions?

Field Agent Member since December 5, 2020

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