For retailers, relationship building is essential. Relationships build trust, which, in turn, drives sales.
In fact, 88% of consumers agree trust is an important factor in helping them decide which brands to buy.
The good news? Investing in community retailing helps you build trust with your target buyers. It also helps retailers close more sales, generate word-of-mouth referrals,and earn customer loyalty.
But building community takes work.
From using your retail space to offer unique experiences, to celebrating your local community through special marketing efforts, there’s a lot to do. In this guide, let’s walk you through proven ways to build a strong community and, by extension, an engaged customer base.
Shopify is the leading omni-channel commerce platform. Business owners can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Shopify currently powers over a million businesses in approximately 175 countries and is trusted by independent business owners and brands such as Unilever, Allbirds, MVMT, Kylie Cosmetics, and many more.https://www.shopify.com/blog