Whether you already have brick-and-mortar locations or have considered one, you know all too well how expensive and high-maintenance large retail spaces can be.
The high rental prices andlong commercial leasesare two of the many reasons more offline sellers are opting for temporary stores (likepop-up shops) and ways to make do with smaller spaces.
One creative alternative to traditional brick-and-mortar storefronts is setting up ashowroom. As the retail industry continues to changes, showrooms have become more and more popular. Showrooms have always been popular with certain industries (think car dealerships or bespoke clothing retailers) but the model is taking off with online and larger retailers as well.
Shopify is the leading omni-channel commerce platform. Business owners can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Shopify currently powers over a million businesses in approximately 175 countries and is trusted by independent business owners and brands such as Unilever, Allbirds, MVMT, Kylie Cosmetics, and many more.https://www.shopify.com/blog