1. Channel: Marketplace

What is a Showroom? (+ 5 Examples to Inspire Yours)

Retail showroom  Shopify Retail blogWhether you already have brick-and-mortar locations or have considered one, you know all too well how expensive and high-maintenance large retail spaces can be.

The high rental prices and long commercial leases are two of the many reasons more offline sellers are opting for temporary stores (like pop-up shops) and ways to make do with smaller spaces.

One creative alternative to traditional brick-and-mortar storefronts is setting up a showroom. As the retail industry continues to changes, showrooms have become more and more popular. Showrooms have always been popular with certain industries (think car dealerships or bespoke clothing retailers) but the model is taking off with online and larger retailers as well.

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