1. Shopper & Customer

What End-of-Year Insights Say About the State of Consumers in 2023

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What End-of-Year Insights Say About the State of Consumers in 2023

 

End-of-year shopping data is streaming in, and it’s already revealing clues about how consumers may buy in the upcoming year. 

That’s what Rachel Tipograph, CEO and Founder of MikMak, and Matt Britton, CEO and Founder of Suzy, dug into in the recent webinar, “State of the Consumer: How End-of-Year Consumer Shopping Can Uncover 2023 Insights.” In this in-depth discussion, the pair of experts examine the consumer patterns that are surfacing as the 2022 shopping season wrapped up, and they lay out how eCommerce brands can leverage trends to lift sales in 2023.

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MikMak is the leading eCommerce Acceleration platform for multichannel brands. We provide eCommerce analytics and enablement software to help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend. https://www.mikmak.com/
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