1. Shopper & Customer

What Drives Brand Affinity for B2B Companies?

ProvokeInsights Top Driver B2B Brand Affinity Apr2021

In their quest to build brand affinity with their customers, B2B professionals look to several attributes. A recent report [download page] from Provoke Insights found that the top 2 drivers appear to be brand trust and customer service. When the close to 200 B2B executives surveyed were asked to name the most important attributes when… Read More »

The post What Drives Brand Affinity for B2B Companies? appeared first on Marketing Charts.

View Original Article
Do you like marketingcharts.com's articles? Follow on social!
Comments to: What Drives Brand Affinity for B2B Companies?

    Your email address will not be published. Required fields are marked *

    Attach images - Only PNG, JPG, JPEG and GIF are supported.