1. Department: Food

Welch’s Fruit Snacks debuts largest-ever campaign with Gordon Ramsay

Written by Posted on Less than 0 min read

The celebrity chef serves as Welch’s “CFO,” or chief fruit officer, and stars in the first TV commercial in the brand’s history to promote its clean ingredients.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Data & Insights

Allegra incorporates air-quality data into new mobile mapping app

The Allegra Airways app charts the intersection of air pollution and pollen with real-time data to find clean-air routes that can be integrated into Google Maps. View Original Article Data & Insights Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Finance

Sociable: Musk’s newfound political influence could spark financial turnaround for X

A number of big brands are reportedly now considering a resumption of ad spend on X. View Original Article Results & Investment Government MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Shopper & Customer

Why Dollar Shave Club picked a CRM purpose-built for consumer brands

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not B2B firms. View Original Article Marketing: Direct & Personalization Consumers Shoppers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Corporate Purpose

ANA: Marketing workforce diversity slips, reversing yearslong trend

While progress was lost at the macro level, senior-level marketing roles hit the second-highest level of ethnic representation recorded by the trade body. View Original Article Associates Inclusivity MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Data & Insights

Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI

The company will invest roughly $325 million in the tech over the next three years as it stakes out a leadership position among agencies. View Original Article Editor's Choice Agencies AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. CPG: Food

Heinz celebrates diners who wait for its ketchup in global campaign

The marketer’s largest effort since unifying its global creative strategy under one platform, “The Wait” shows that “true love waits” — for ketchup. View Original Article Strategy KraftHeinz MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Technology & Innovation

Vans refreshes Roblox activation with ‘phygital’ maneuver

To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of a new shoe prior to its in-store release. View Original Article Gaming Marketing: In Store Store Location MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Acquisitions, Divestitures & Mergers

Mark Penn on Stagwell’s challenger status as Omnicom-IPG merger looms

The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an adland inflection point. View Original Article AI Data & Insights Executives Technology & Innovation Mergers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Uncategorized

How Kleenex’s new visual identity serves as a platform for storytelling

The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its 100-year anniversary. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

‘The year of implementation’: How marketers are leveraging AI on mobile

While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety. View Original Article AI Marketing: Social Media Technology & Innovation Government Mobile commerce ESG and CSR MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Media & Marketing

Snap names Samba TV measurement partner in pitch to entertainment advertisers

The move will offer marketers new insights around the success of their campaigns in driving viewers to linear and streaming programs. View Original Article Data & Insights Marketing: Broadcast Marketing: Digital Media Partnerships Streaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. International

How Taco Bell is exporting its musical bona fides to grow internationally

International CMO Amy Durini explained how the chain is building its brand and why efforts to engage with consumers around culture aren’t “plug and play.” View Original Article International Executives Consumers Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Threads still poses a threat to X despite slowed growth, analysis finds

While the Meta offering has struggled to maintain its luster, slowing user growth for X could help Threads close the gap, Insider Intelligence found. View Original Article Marketing: Social Media Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Food & Bev

Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game

Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game. View Original Article Marketing: Social Media Consumers PepsiCo Meta (Facebook) MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Shopper & Customer

Tide, Marvel Studios tackle ‘collateral stains’ with 5D film experience

An early screening of “Captain America: Brave New World” will offer consumers the chance to experience stains as if they were in the movie.  View Original Article Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Channel: Delivery

DoorDash offers to deliver every product advertised during Super Bowl

The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the big game. View Original Article Food Delivery DoorDash Pricing & Promotions Consumers Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Media & Marketing

Mediaocean acquires Innovid to sharpen focus on creative, CTV

Innovid will be merged with Flashtalking to create a new omnichannel platform that can act as an independent alternative to Google, executives said. View Original Article Google Streaming Omnichannel Executives Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Corporate Strategy

3 critical gaps that are sabotaging your marketing plan

Is your marketing plan falling short? Bridge these three gaps to elevate your strategy and impact. View Original Article Strategy MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app […]
< 1 min read
0
  1. ESG

Nespresso celebrates aluminum in environmental-forward campaign

The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal. View Original Article Sustainability ESG and CSR Nestle MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0
  1. Media & Marketing

Twitch launches annual recap with new game, marketing push

The Amazon-owned platform’s end-of-year community recap is being bolstered by a side-scroller game and streamer-focused marketing campaign. View Original Article Amazon Marketing: Social Media MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email […]
< 1 min read
0
Next