Syracuse.com reports that “Wegmans is investing $3 million into Perry’s Ice Cream’s planned $18 million project that will add 20,000 square feet to its 120,000-square-foot facility in Akron, N.Y. The expansion will focus on producing ice cream bars on a stick, a ‘fast-growing segment’ of the industry.”
According to the story, “Wegmans said it contributed to the project for ‘future benefits related to a new product offering and preferential production scheduling and pricing’ … Wegmans brand ice cream is made by Perry’s, which also sells its own branded products in stores across Upstate New York.”
KC’s View:
I read this story and thought about Wegmans’ decision to invest in its vendor within the context of Dollar General’s decision, detailed above, to mandate that vendors invest in it. I think one approach is enlightened, and the other is unfortunate.
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