Making strategic adjustments around your eCommerce operations and marketing need to reflect trends both within your own data, along with the market at large. When it comes to that wider view, shopping data detailing online consumer behavior and changes in competitor tactics from 2022 gives you the most actionable clues about how to optimize your approach in 2023.
In this webinar, Momentum Commerce and GrowByData will take a deep dive into Amazon and Google data from this past year – the main corridors through which buyers research and ultimately buy products online. Attendees will get details around exclusive, new shopping data indicating the most critical search and share of voice trends from this past holiday season, year-over-year changes, and actionable advice on strategic considerations as 2023 kicks into gear.
What You’ll Learn
This discussion will cover a range of important questions brands should consider in 2023 across Amazon, Google Shopping and the larger digital retail ecosystem:
- Determining Market Trajectory: Is your brand overperforming or underperforming the larger market?
- Appraising the Competitive Landscape: Who are category leaders on Amazon? Is that landscape similar or different on Google Shopping?
- Creating Realistic Growth Plans: What is it reasonably going to take in order to outflank a competitor on paid or organic search?
- Gauging 2022 Holiday Performance: Were your discounts more or less aggressive than your competitors? Did your marketing investments translate into a higher share of voice?
Webinar Details
- Date: Tuesday, February 7th 2023
- Time: 1:00 – 2:00pm ET
- Presenters:
- Prasanna Dhungel, Managing Partner, GrowByData
- Andrew Waber, Director of Marketing, Momentum Commerce
We’ll also devote a good portion of the webinar to attendee questions!
Sign up below to join us!
Register for the Webinar
The post Webinar: Key Amazon & Google Shopping Data for 2023 appeared first on Momentum Commerce.
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