Building a brand is fun according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. There is no doubt that the team at Wawa are having fun as they continue to expand the ‘halo’ of better for you around the brand while driving customer relevance.
In the latest case of continues success, Wawa gave away 1,000 reusable shopping bags at its Philadelphia stores ahead of the city’s ban on single-use plastic bags. The “Skip the Bag for Good” initiative is meant to ease the transition for customers while edifying Wawa with its customers.
The plastic bag ban went into full effect on Oct. 1 after being delayed due to the COVID-19 pandemic and its effect on small businesses, The city will issue warnings until April 1, 2022, before moving to issue fines to noncompliant businesses. But everyone has heard the old adage “you can’t fight city hall’ even if you want to. So, Wawa simply helped ease the pain of the new law.
Note: in previous years, Philadelphia residents used up to 1 billion bags annually, many of which ended up in streets and waterways. Think about that.
Now, Wawacustomers will be able to get a free reusable bag with a purchase at any of the convenience store chain’s 42 Philadelphia locations. The bags were available starting at 7 a.m. on Oct. 1 while supplies last, so the free bags are long gone now, but fear not.
Becky Altemus, Wawa’s director of operations for its Philadelphia stores, stated, “We thank our customers for joining Wawa and the City of Philadelphia in our journey to ‘skip the bag for good’ as we work together to keep our community safe, scenic and sustainable,” … “Shopping with a reusable bag is a change of habit for many people that can reduce our long-term impact on the environment, and we are excited to do our part to support our community.”
So, as part of the “Skip the Bag for Good” initiative, Wawa will work to educate both customers and store associates on the city’s new legislation, as well as the impact that single-use plastic bags have on the environment and the benefits of reusable bags. As part of its long-term commitment to protecting the environment, Wawa stated it will continue to take steps to reduce consumption of single-use plastic bags in all stores. The ‘halo’ of better for you shins a bit brighter around each and every Wawa store.
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