1. Retail Operations

Walmart Unveils New Omnichannel-Centric Campaign

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Walmart is out with a new ad campaign using the theme, “Welcome To Your Walmart,” that is designed to reinforce that it is prepared to meet customers where they want, how they want, and when they want – in store, online, for delivery or pickup.

Walmart may not be able to call itself “the everything store” – that title has been taken – but it clearly wants to send the message that it can be many things to many people:

The post Walmart Unveils New Omnichannel-Centric Campaign appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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