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Vypr survey: Cadburys, hot cross buns and lamb top consumer’s Easter choices

Vypr, the product intelligence platform, has asked consumers how they’ll celebrate Easter this year. 61% of the nationally representative sample from the  65,000 Vypr community polled said they’d participate in Easter and Easter-related activities. 82% of consumers said they’d spend the traditional long weekend with family, with approximately 20% spending it with friends. A third …

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