1. Uncategorized

VML unites design capabilities, talent under new studio offering

Written by Posted on Less than 0 min read

A dedicated agency design unit, one of several to launch this year, could help VML capitalize on ongoing demand for brand refreshes.

View Original Article
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Shopper & Customer

Campaign Trail: Sheetz encourages fans to unleash their inner Freakz

Consumer ids come to life as red plushies in ads from Red Tettemer O’Connell + Partners that marry value propositions and human truths. View Original Article Partnerships Consumers MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Holiday & Events

Campaign Trail: Snyder’s pretzels save gingerbread people from houses made of themselves

The Campbell brand worked with Saatchi & Saatchi on a PSA-style spot that riffs on a macabre observation about a longstanding holiday tradition. View Original Article Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Trends & External Forces

Data-driven marketing investments to top $36B in 2024, report finds

A new forecast from Winterberry Group expects momentum to recover from a fallow 2023, although strong top-line growth doesn’t tell the full story. View Original Article Data & Insights Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Channel: Delivery

Instacart orders first Super Bowl ad as its marketing evolution continues

Sports marketing has been a focus for the grocery ordering platform since undergoing a brand refresh and appointing a new CMO a couple of years ago. View Original Article Delivery Instacart Executives Marketing: OOH Holiday & Events MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Technology & Innovation

Redefining AI leadership: How non-tech giants are shaping the future

Nvidia, Oracle and Walmart are leading AI innovation in 2024, transforming industries beyond tech. View Original Article Walmart AI Technology & Innovation BigTech Predictions and Forecasts MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. CPG: HBC

Campaign Trail: Colgate-Palmolive’s Hello makes mundane routines more magical

Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant. View Original Article Colgate-Palmolive MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Sociable: TikTok reinstated in US app stores after assurance from attorney general

Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores. View Original Article Marketing: Social Media Brick and Mortar Predictions and Forecasts Google TikTok MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0
  1. Media & Marketing

Jim Beam comforts grieving football fans with Keegan-Michael Key

Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep spirits alive.  View Original Article Marketing: Social Media Meta (Facebook) Dept. Adult Bev Dept. Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Uncategorized

The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

Historically marketed to workmen and outdoorsmen, the brand unlocked the power of women selling to women with the help of a group of influencers. View Original Article MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Merchandising

Hostess refreshes packaging, logo as part of modernization drive

A new look for products like Twinkies and Ding Dongs is just one piece of the snack marketer’s overhaul following its acquisition by J.M. Smucker. View Original Article Dept. Grocery Marketing: Brand Packaging Acquisition MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

Chipotle debuts national TV ad on Roblox to promote sustainability

The “Unfolded” effort demonstrates how the first-mover continues to experiment with the metaverse to link gaming, content and real-world rewards. View Original Article Metaverse Trends: Tech Gaming Marketing: Broadcast Sustainability Restaurants MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Department: Food

Impossible Foods’ Americana ads address the meat problem — with more meat

The plant-based brand’s first campaign under a new visual identity targets meat eaters looking for options that are better for public health and the planet. View Original Article Dept. Fresh Sustainability Health & Wellness Trends: Food and Beverage MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Technology & Innovation

Apple highlights iPhone 15 Pro in live-action manga film

The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.” View Original Article Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily […]
< 1 min read
0
  1. Media & Marketing

Apple boosts MLS Season Pass with expanded content, programming

Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account. View Original Article Marketing: Broadcast Google MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi teams with Shaq, Reebok for sneakers that carry mini cans

Consumers can score the Pepsi ‘Sneak’er — Reebok Pump Shaq Attaqs made to hold a Pepsi Mini Can — via a social media sweepstakes. View Original Article PepsiCo ESG and CSR Dept. Fuel Marketing: Social Media Consumers Dept. Apparel MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. CPG: Food

Oscar Mayer, Mint Mobile dole out free bacon for national campaign

“A Side of Bacon” will offer free bacon to consumers who purchase a three-month wireless plan and also includes tie-ups with businesses nationwide. View Original Article Consumers KraftHeinz Delivery MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. CPG: Food & Bev

Pepsi kicks off epic, star-studded NFL campaign inspired by ‘Gladiator II’

Along with a colosseum-set ad featuring Travis Kelce and Megan Thee Stallion, the effort includes a selfie generator, AR-powered cans and more. View Original Article PepsiCo MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. CPG & FMCG

Liquid I.V. refreshes brand to stand out in evolving hydration market

The Unilever brand’s new visual identity is accompanied by a lively 60-second spot in which two hikers fly as if propelled by water-powered rocket boots. View Original Article Unilever MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Technology & Innovation

WPP promises brands ‘exponentially more content’ with AI Production Studio

Ford and L’Oréal piloted the tool for quickly creating text, image and video assets with the aid of cutting-edge Nvidia technology. View Original Article Agencies AI Technology & Innovation MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Media & Marketing

E.l.f. empowers women at Indy 500 with racetrack-themed ‘Lip Oil Change’

The activation features a pit crew of “glow-up” artists and will be supported with a Snapchat AR lens, Twitch livestream and Roblox experience.  View Original Article Dept. Fuel Marketing: Social Media Gaming MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
Next