1. Data & Insights

VML Global CEO Jon Cook on agency merger, AI bets and optimism

Written by Posted on Less than 0 min read

Nearing a year since the merger’s announcement, the executive dished on what’s working for VML, including surprising client demand for CRM. 

View Original Article
Post Views: 153
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

  1. Trends & External Forces

Meta’s ad biz stays strong but economic, regulatory uncertainty looms

Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear. View Original Article Meta (Facebook) Results & Investment Economy Predictions and Forecasts Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Department: Nonfood

Jeep goes extreme with enhanced X Games partnership

As viewership grows for the X Games, Jeep is expanding its relationship with the event to span on-site, broadcast, streaming and social media channels. View Original Article Marketing: Digital Media Marketing: Social Media Dept. Nonfood Dept. Toys & Games Streaming ESG and CSR Post Views: 28 MarketingDive Member since February 6, 2021 Loading + Follow Following […]
< 1 min read
0
  1. Agencies & Vendors

WPP rolls production capabilities into new WPP Production unit

Creative producers companywide will operate under a single global platform to foster collaboration and better tap into generative AI’s potential. View Original Article Agencies AI Technology & Innovation Post Views: 11 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Comcast loops in linear TV for cross-channel programmatic ad buys

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.  View Original Article Marketing: Broadcast Marketing: Digital Media Operations & Supply Chain Post Views: 29 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. CPG: Beverage

Pepsi crashes barbecues to rid them of Coke in latest stunt

A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up. View Original Article Instacart Dept. Beverage PepsiCo Coca Cola Delivery Post Views: 27 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight […]
< 1 min read
0
  1. Partnerships & Alt Profit

Pepsi swaps out burger chain soda orders in brand’s latest video stunt

“Undercover Cups” shows reps going into McDonald’s, Burger King and Wendy’s — all Coke partners — to replace soft drink orders with Pepsi. View Original Article Dept. Beverage Partnerships Restaurants PepsiCo Coca Cola Post Views: 179 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

Snapchat brings back Phantom House series with Maybelline, State Farm

The Halloween content series, now in its second year, will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.” View Original Article Holiday & Events Marketing: Social Media Post Views: 199 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Corporate Strategy

Heineken USA names new CMO focused on brand building

Alison Payne, who succeeds longtime marketer Jonnie Cahill, previously revamped brands like Dos Equis and oversaw global beer offerings. View Original Article Executives Dept. Adult Bev Dept. Beverage Post Views: 139 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing […]
< 1 min read
0
  1. Media & Marketing

Roku will cover the cost to turn branded social content into CTV ads

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming TV ad market in 2025. View Original Article ESG and CSR Marketing: Broadcast Marketing: Digital Media Predictions and Forecasts Streaming Post Views: 117 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive […]
< 1 min read
0
  1. Department: Beverage

How Yum Brands predicts the ‘it’ beverage of the future

Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage innovation. View Original Article Dept. Beverage Executives Technology & Innovation Trends: Food and Beverage Restaurants Predictions and Forecasts Post Views: 44 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides […]
< 1 min read
0
  1. Uncategorized

Nostalgia-washing: How brands can look back without getting hung up to dry

As marketers continue to look for inspiration in campaigns and culture of the past, the savviest will focus on brand truths to make meaningful connections. View Original Article Post Views: 94 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Holiday & Events

Inside Walmart’s pop culture-heavy 2024 holiday campaign

Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season. View Original Article Walmart Marketing: Broadcast Holiday & Events Post Views: 324 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Holiday & Events

Breaking into the big game: Tips for first-time Super Bowl advertisers

The real winners in big game advertising aren’t crowned during the game, but they’re revealed in the months that follow, said 5WPR’s Ronn Torossian. View Original Article Holiday & Events Post Views: 82 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Shopper & Customer

CMOs share what brands get wrong when marketing to Gen Z

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week. View Original Article Marketing: Loyalty & Subscription Consumers Post Views: 20 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Trends & External Forces

Why your agency’s state of incorporation should be a core business decision

The legal secret to agency growth: DE, NV or WY? Maximize remote talent and VC client attraction. View Original Article Legal & Criminal Post Views: 26 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Holiday & Events

Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition

The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, out-of-home and more. View Original Article Streaming ESG and CSR Dept. Beverage Dept. Dairy Marketing: Digital Media Marketing: OOH Holiday & Events Post Views: 143 MarketingDive Member since February 6, 2021 Loading + Follow Following […]
< 1 min read
0
  1. CPG & FMCG

Dove, Venus Williams support teen girls in sports with tennis-inspired soap

The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club and Bras for Girls. View Original Article Dept. HBC Partnerships Unilever Procter & Gamble Post Views: 206 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Media & Marketing

Foot Locker’s loyalty revamp shows early signs of success

The footwear company’s overhauled loyalty program and mobile app contributed to more digital purchases even as overall sales declined. View Original Article Dept. Apparel Marketing: Loyalty & Subscription Post Views: 138 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Trends & External Forces

AEO, GEO and accessibility: The 3 forces that will define 2026 marketing

AI-driven discovery is here. Accessibility is the next big visibility advantage. View Original Article AI Marketing: In Store Technology & Innovation Predictions and Forecasts Post Views: 21 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. […]
< 1 min read
0
  1. Data & Insights

PubMatic brings generative AI to media buying platform

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process. View Original Article AI Technology & Innovation Dept. Nonfood Post Views: 39 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
Next