Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to pinpoint, marketers need to say goodbye to measurement siloes and deliver comprehensive campaign performance.
In this video, Nichole Henderson, GM of Campaign Analytics at Nielsen, discusses how our Nielsen ONE Outcomes solution:
• Revolutionizes full-funnel measurement
• Simplifies campaign analysis while providing comprehensive insights across all media channels
• Helps to transform marketing analytics into more accessible, actionable insights for clients
Learn more about Nielsen ONE and how it can simplify cross-media measurement for actionable insights.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.https://www.nielsen.com/us/en/insights/
