1. Media & Marketing

Ulta to launch on TikTok Shop with curated assortment

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​[[{“value”:”

Dive Brief

The beauty retailer’s Q4 net sales grew nearly 12%, though industry analysts questioned the retailer’s “softer” fiscal 2026 comp guidance.

Published March 13, 2026

An orange and white Ulta Beauty storefront with a tree in front

An Ulta Beauty storefront in North Carolina on Dec. 21, 2025.

Dani James/Retail Dive

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