1. Shopper & Customer

U.K. Shoppers Turn to Mobile Apps for Rewards and Personalised Offers

Mobile app experience company Airship has released findings from a global survey that highlight the impact of the cost-of-living crisis on Britain’s consumer shopping behaviours. Faced with soaring inflation, which reached 10.4% in February, 80% of consumers in the U.K. now regularly use their smartphones to access stored loyalty cards and coupons while shopping in physical stores, compared […]

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