1. Shopper & Customer

Tocaya Expands its Brand Reach with Boxed Meals: A Grocerant Guru’s Perspective

 

In a world where convenience and customization are king, Tocaya Modern Mexican is expanding its reach
by launching a new line of Individual Boxed Meals. Steven Johnson the Grocerant
Guru® at Tacoma, WA based Foodservice Solutions® said, I’ve seen time and time
again how smart moves like this not only garner new customers but also deepen
loyalty with legacy ones.

Tocaya’s strategic decision to branch into boxed catering
touches on something more profound than just offering another option—it
embodies what the modern consumer craves: personalized, flavorful, and
easy-to-enjoy meals that fit seamlessly into their busy lives.

The fast-casual space is increasingly competitive, and
brands need more than great flavors to stand out. For Tocaya, introducing these boxed meals is a
direct way to connect with multiple customer segments—from the office worker
seeking convenience to event organizers looking for dietary diversity. In fact,
boxed meals have become a powerful touchpoint for many brands, and Tocaya’s expansion strategy taps into some
key industry trends that position it for incremental success.


The Value of Expanding Reach Through
Boxed Meals

Expanding your brand through innovative offerings like
boxed meals does more than increase revenue streams. It extends the essence of
your brand to a broader audience. This type of brand extension accomplishes two
crucial things: it captures new customers who may not have tried Tocaya
otherwise and solidifies its presence with existing fans. Brands that
successfully navigate this delicate balance build long-term relevance in an
ever-shifting market.

For Tocaya, offering individually boxed meals caters
directly to today’s demand for convenience, while staying true to its core
values: health-conscious, flavorful Mexican cuisine. Each boxed meal comes with
the customization that modern diners expect, offering options for vegan,
vegetarian, pescatarian, and gluten-free diets. When done right, this level of
customer-focused expansion turns one-time buyers into loyal advocates.

Let’s break down how this expansion connects on eight
crucial customer touchpoints that will ensure Tocaya’s brand stays relevant
today and continues to grow tomorrow.


8 Key Customer Touchpoints Driving
Tocaya’s Brand Relevance

1.      
Convenience
Boxed meals are the epitome of grab-and-go dining. Whether for a quick office
lunch, a casual event, or even a personal meal on-the-go, Tocaya delivers the
ease of single-serving meals with no hassle. Convenience is paramount in
today’s food culture, and by offering easily accessible boxed meals, Tocaya
caters to a consumer lifestyle built around speed and efficiency.

2.      
Customization
With options for various dietary preferences, including vegan, vegetarian, and
gluten-free, Tocaya ensures that no customer feels left out. In a world where
personalization is expected, the ability to cater to individual needs with ease
makes the brand more attractive to a broad audience. This taps into the growing
trend of consumers seeking food choices that align with their personal values
and health goals.


3.      
Flavorful
Experiences

The vibrant flavors that define Tocaya—whether it’s the beef birria fajita
burrito or the potato torta—are amplified in these boxed meals. The brand’s
signature boldness helps set it apart from competitors, allowing new and loyal
customers alike to enjoy an elevated culinary experience without having to dine
in. Consistency in flavor is key for legacy customers, who return because they
trust the experience will be just as satisfying as their last visit.

4.      
Health-Conscious
Options

Tocaya’s commitment to serving organic, hormone-free ingredients is a powerful
message. Consumers today are not only more health-conscious but are also more
discerning about where their food comes from. The boxed meals extend this
promise, giving both new and returning customers confidence in the quality and
sustainability of their food choices.


5.      
Event-Friendly
Appeal

The practicality of boxed meals for group gatherings, whether it’s corporate
meetings or casual get-togethers, opens Tocaya to new channels of revenue. By
tapping into the catering market, Tocaya expands its brand into areas where
convenience meets demand—making it the go-to choice for events that prioritize
both flavor and simplicity.

6.      
Engagement Through
Digital Platforms

With its robust online presence on platforms like Facebook, Instagram, and X
(formerly Twitter), Tocaya engages customers where they spend much of their
time. These channels not only promote the new boxed meals but also encourage
user-generated content and feedback, driving ongoing engagement and brand
loyalty.

7.      
Sustainability
Commitment

Modern consumers expect brands to stand for something beyond the product
itself. Tocaya’s focus on sustainability and the use of 100% hormone- and
steroid-free meats appeals to the environmentally and ethically conscious
shopper. This commitment strengthens its relationship with existing customers
who value these initiatives while drawing in new ones who seek brands aligned
with their values.

8.      
Memorable Packaging
Packaging plays a critical role in the boxed meal experience. The combination
of visually appealing, eco-friendly packaging and the convenience it offers
makes a lasting impression. Thoughtful packaging elevates the experience,
making each meal feel curated and intentional, which in turn enhances brand
perception.

Want to Build Brand Relevance

and Increase Share of Stomach


The Path to Incremental Success

Tocaya’s new boxed meal offering is more than just a new
product; it’s a multi-faceted strategy that touches on the very essence of what
modern customers want: convenience, customization, and conscious consumption.
By expanding into the catering space with individual boxed meals, Tocaya
continues to innovate while staying true to its roots, offering bold flavors,
sustainable choices, and health-conscious options that resonate with both
legacy customers and new patrons.

For brands in the food industry, the lesson here is clear:
To stay relevant and grow, you must meet customers where they are—whether
that’s at a corporate meeting, a social gathering, or simply at home. Expanding
your brand’s reach, especially in ways that offer personalized, convenient
experiences, will drive long-term success. And as the Grocerant Guru® always
says, “The path to incremental success is paved with thoughtful
touchpoints that resonate deeply with the customer.”

Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how
Foodservice Solutions® can edify your retail food brand while
creating a platform for consumer convenient meal participationdifferentiation
and individualization?
 Email us
at:
[email protected] or visit us on our social media sites by clicking the
following links:
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