Switzerland requires milk-based products promoting themselves as Swiss to be made entirely within the country.
Summary:
- Toblerone chocolate bars will no longer feature Switzerland’s Matterhorn mountain due to Swiss laws on product origins, as the owner Mondelez moves some production to Slovakia later this year.
- Some packaging will remove the “Swiss chocolate” reference, now declaring “Established in Switzerland in 1908”, due to Swiss legislation that requires “Swissness” criteria for any product advertising.
- Mondelez said the redesigned packaging features a streamlined mountain logo that retains the subtle outline of a bear, as well as a new Toblerone font, brand logo, and inclusion of the founder’s signature.
