1. CPG & FMCG

“TO HELL WITH COMFORT ZONES!”  A new presentation by Kevin Coupe

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Many businesses and business leaders – most businesses and business leaders, if we’re being honest about it – operate within the lines.  For many reasons, they believe they must;  they are responsible to their employees, shareholders and customers, and time, experience and an instinct for self-preservation have persuaded them that this requires them to adhere to orthodoxy and create surprise-free environments.

Business analyst/pundit Kevin Coupe argues, however, that playing within one’s comfort zones creates calcified business models unable and unwilling to evolve to meet new customer needs and changing market ecosystems.  In this new presentation, “To Hell With Comfort Zones!,” Coupe offers examples of businesses small and large that have been willing to defy conventional wisdom, and prescribes ways in which they can re-engineer their own value-creation formulas, and – to put it bluntly – make themselves uncomfortable as they go to market in new and provocative ways.

For information about booking KC for your next convention or company event, email him at [email protected] or call 203-253-0291.

The post “TO HELL WITH COMFORT ZONES!”  A new presentation by Kevin Coupe appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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