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Dive Brief
As the e-commerce platform and live shopping take off, and a ban remains in limbo, sales on TikTok Shop have more than doubled compared to last year.
The TikTok app is displayed on an iPhone on Aug. 7, 2020, Washington, DC. The live shopping platform is offering cash back to select consumers who find a lower price on another platform.
Photo Illustration by Drew Angerer via Getty Images
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