As TikTok returns to the Google and Apple app stores, the social media platform’s shopping segment has introduced a new “Most Loved” badge aimed at giving consumers additional confidence in their TikTok Shop purchases.
Business as Usual at TikTok Despite Continued Uncertainty
TikTok and its users have been on a rollercoaster of uncertainty since January, when the Supreme Court upheld a law requiring the app be sold to a U.S. entity or be banned. On Jan. 18, as the law went into effect, the TikTok app was removed from the Apple and Google Android app stores, but today the apps are back following President Trump’s Jan. 20 executive order (issued on his first day in office) delaying the enforcement of the law for 75 days.
TikTok is determinedly forging ahead in the U.S. even as its future remains murky, with the latest move being the debut of the new Most Loved badge in TikTok Shop.
‘Providing an Added Layer of Confidence’ for TikTok Shoppers
Aimed at highlighting exceptional products sold on TikTok Shop, the Most Loved badge will only appear on items with both stellar customer reviews and positive performance, which will be determined via a combination of high ratings, low return rates, on-time shipping history and reports of excellent customer service.
TikTok said in a blog post that it hopes the badge will provide an added layer of confidence for customers making purchases on the platform. “Whenever you buy online, odds are you hope your purchase will be as described (or better), arrive on time (or sooner) and live up to its expectations (or surpass them),” reads the post. “That’s what makes TikTok Shop’s Most Loved badge so valuable. When perusing the platform, shoppers can see which products have earned a vote of confidence from those who have already bought it — and are happy they did so.”
The badges will appear on the product detail pages of items across a range of categories, including electronics, office supplies, books, personal care, beauty, home goods, fashion and consumables. When tapped, the badge icon opens a pop-up page with more information about TikTok Shop’s Most Loved program. TikTok was careful to note that items without the badge aren’t “any less loved” and encouraged users to rate their purchases to help other great products receive the Most Loved distinction.
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