1. Technology & Innovation

The Salvation Army launches first digital thrift store on Roblox

Written by Posted on Less than 0 min read

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Dive Brief

“Thrift Score” is a shoppable digital environment — and a way to engage Gen Z and Gen Alpha consumers.

Published March 5, 2026

By
Tatiana Walk-Morris

The Salvation Army is now on Roblox.

The Salvation Army’s Thrift Score on Roblox.

Courtesy of The Salvation Army

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