Download our latest report to explore how Card Games influenced Games category performance in 2025.
Recent purchasing data points to a shift in momentum across the Games category, with Card Games emerging as a key area of growth. As category performance accelerated in 2025, changes in subcategory mix, retailer dynamics, and shopper behavior reshaped how growth materialized across the market.
This report takes a closer look at how the Games category evolved across 2023 through 2025, with detailed analysis of Card Games performance, share shifts across retailers, brand-level trends, and how shoppers engaged with the category both within and beyond Card Games.
In this report, you’ll get:
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Category growth trends and subcategory contribution to growth in 2025
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Subcategory mix changes within Games over time
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Retailer-level shifts in Card Game performance and share
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Brand-level dynamics within Card Games at Target
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Card Game shopper behavior, including cross-shopping and basket attachment patterns
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