1. Uncategorized

The retail marketer’s BFCM readiness playbook

Written by Posted on Less than 0 min read

Is your brand BFCM-ready? Find the gaps before peak season hits.

View Original Article
Post Views: 66
Member since
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, and app cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 11+ million decision-makers in the most competitive industries.
Do you like MarketingDive's articles? Follow on social!

More from MarketingDive

How marketers can navigate machine bias as AI takes over media

As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy. View Original Article AI Predictions and Forecasts Technology & Innovation Post Views: 57 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Technology & Innovation

How marketers can tackle a new creative paradigm with connected content

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds. View Original Article Technology & Innovation Post Views: 55 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The […]
< 1 min read
0
  1. Trends & External Forces

In this economy!? Maxwell House rebrands as Maxwell Apartment

The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for less than $40. View Original Article Dept. Beverage Economy ESG and CSR KraftHeinz Post Views: 66 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Corporate Strategy

Dave’s Hot Chicken CMO on building on organic growth as brand levels up

Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising. View Original Article Dept. Grocery Dept. Natural / Organic ESG and CSR Executives Health & Wellness Restaurants Strategy Post Views: 89 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing […]
< 1 min read
0
  1. Channel: Home Improvement

How Home Depot is crafting content on the road to the World Cup

The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into the game’s culture across the U.S. View Original Article Home Depot Post Views: 52 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Technology & Innovation

Why marketers need to bridge the gap between Martech and Adtech

Unify Martech and Adtech to drive customer intelligence and unlock full-funnel marketing experiences. View Original Article Shoppers Technology & Innovation Post Views: 76 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, […]
< 1 min read
0

Creator content preferred in AI recommendations: Here’s what the numbers say

Over half of consumers report that they prefer creator-informed artificial intelligence recommendations, according to recent IAB findings. View Original Article AI Consumers Technology & Innovation Post Views: 51 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and […]
< 1 min read
0
  1. Data & Insights

P&G prioritizes data, AI to tackle fragmented ‘new media reality’

As it looks to deliver sharper marketing and capitalize on channels like retail media, the CPG giant is emphasizing data as an industry advantage.  View Original Article AI Data & Insights Marketing: In Store Marketing: Retail Media Technology & Innovation Post Views: 86 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive […]
< 1 min read
0
  1. Merchandising

Sociable: YouTube introduces more prominent AI labels

The platform moved its disclosure placement to a more visible position and improved its detection features. View Original Article AI Marketing: Social Media Packaging Technology & Innovation Post Views: 48 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping […]
< 1 min read
0
  1. Uncategorized

How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization. View Original Article Marketing: Direct & Personalization Post Views: 64 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news […]
< 1 min read
0
  1. Media & Marketing

PepsiCo’s Mug brand finds Gen Z sweet spot: fragrance, dogs and TikTok

The quickly growing brand leans into its recent social media successes by launching Daddy’s Home cologne on TikTok Shop. View Original Article Consumers ESG and CSR Marketing: Social Media PepsiCo TikTok Post Views: 75 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful […]
< 1 min read
0
  1. Agencies & Vendors

WPP says turnaround is making early progress, but there’s a long road ahead

A key revenue metric declined 6.7% in Q1 as the group contended with drags from prior account losses, Middle East conflict and polarized client spending. View Original Article Agencies Post Views: 67 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends […]
< 1 min read
0
  1. Media & Marketing

Heineken raises a glass to connecting via shared musical tastes

At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are found between consumers’ interests. View Original Article Consumers Data & Insights Marketing: Broadcast Marketing: Social Media Streaming Post Views: 57 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism […]
< 1 min read
0

Papa Johns’ CMO on how the brand is reasserting itself as delivery evolves

Newly appointed Global CMO Chris Lyn-Sue digs into the chain’s Walmart Express Delivery partnership and his plans for the rest of the year. View Original Article Delivery Executives Walmart Post Views: 37 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and […]
< 1 min read
0
  1. Corporate Finance

Martin Sorrell’s outlook on AI, media transparency and agency upheaval

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more. View Original Article Agencies AI Executives Results & Investment Technology & Innovation Post Views: 62 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into […]
< 1 min read
0
  1. Data & Insights

Why we made Snowflake’s marketing team “Customer Zero” for AI

How Snowflake turned its 600-person marketing team into an AI-powered organization. View Original Article AI Shoppers Technology & Innovation Post Views: 51 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter, website, […]
< 1 min read
0
  1. Media & Marketing

Sociable: TikTok signs off on US joint venture, securing app’s future

After years of back and forth, TikTok will remain available to U.S. users, with parent ByteDance holding onto a nearly 20% stake in the app. View Original Article Marketing: Social Media Predictions and Forecasts TikTok Post Views: 74 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the most […]
< 1 min read
0
  1. Uncategorized

CMOs must rethink entry-level talent as AI alters marketing needs: Gartner

Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead. View Original Article AI Insight Providers Predictions and Forecasts Technology & Innovation Post Views: 38 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
  1. Channel: Delivery

DoorDash delivers memes, reality TV moms for Mother’s Day campaign

A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and more. View Original Article DoorDash ESG and CSR Food Delivery Marketing: Broadcast Post Views: 84 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and […]
< 1 min read
0
  1. Corporate Strategy

Foot Locker debuts year-round basketball brand platform under new CMO

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting Goods in September. View Original Article Dept. Nonfood Dept. Sporting goods Executives PepsiCo Post Views: 71 MarketingDive Member since February 6, 2021 Loading + Follow Following Marketing Dive provides in-depth journalism and insight into the […]
< 1 min read
0
Next