1. Corporate Strategy

The New Retail Reality: Embracing AI-Driven Dynamic Pricing

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In an economic landscape filled with challenges, dynamic pricing emerges as a vital strategy for retailers aiming to maintain and enhance their market presence. According to McKinsey, optimizing pricing decisions could significantly impact profits, indicating that a minor 1 percent price increase might lead to an 8.7 percent profit boost. This modern approach to pricing, […]

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  1. Technology & Innovation

Augmented reality: a Harpak case study

 ​​[[“value”:” Food packaging machine maker Harpak-ULMA  shows how cutting-edge technology helps front-line workers. “]]  View Original Article Associates Dept. Grocery Metaverse Packaging Tech: AR and VR Technology & Innovation 0 Author Missing Member since March 11, 2021 Loading + Follow Following
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  1. Shopper & Customer

Unwrapping Better Customer Experiences This Holiday Season

With Black Friday and Cyber Monday behind us, the holiday shopping season has officially kicked off. There’s no better time for brands to engage and earn the loyalty of new customers as they seek out the perfect gift. However, brands only get one chance to make a good first impression. According to Salesforce, 80 percent […]
3 min read
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  1. ESG

Long-Lasting Sustainability Strategies for Retailers 

It’s that time of the year when retailers ready themselves for a surge in sales and roll out festive promotions. But after the cash registers stop ringing and the holiday lights turn off, many concerns surface, such as gift returns and ongoing sustainability challenges. Retailers are estimated to throw away around 25 percent of their […]
2 min read
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  1. Shopper & Customer

Saks’ Plan to Bring Luxury to Online Shoppers

In a presentation at the ICR Conference in Orlando, FL last week, Marc Metrick, CEO of Saks, a digital platform for luxury fashion in North America, discussed winning over digital-native consumers and the concept of accessible luxury, among other topics. Metrick is a self-described “lifer” at Saks, having spent more than half his life at […]
2 min read
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  1. Data & Insights

Mastering the Post-Holiday Season Rush: Strategies for Retail Businesses to Excel

The months after the holiday season can be chaotic due to a flurry of returns, accompanied with the pressure to meet new sales goals and start the year off strong. This year, retailers anticipate an approximate $25 billion in fraudulent return claims, representing approximately 16.5 percent of the total returns during this period. For retailers […]
3 min read
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  1. Technology & Innovation

AI: Fine-Tuning This Powerful Agent for Change

While debates rage around the pros and cons of artificial intelligence, the technology is slowly being adopted by the online retail sector and generating some positive results. It has the potential to do so much more, though. While many people talk about AI, it’s fair to say that few fully understand its potential or how […]
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  1. Trends & External Forces

Harnessing the Power of Advertising in an Unsteady Economy

At times of economic uncertainty, retailers look closely at costs to ensure they’re spending efficiently. Because of how difficult it is to truly assess return on investment, many cost-conscious business leaders cut advertising dollars early and often. While this tends to be a first line of defense against economic headwinds, it’s not the most effective. […]
3 min read
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  1. Data & Insights

Why Kurt Geiger Scrapped its In-House Marketing Solution for Wunderkind’s Guaranteed Outcomes

After nearly a decade of reliance by marketers, traditional retargeting tactics like third-party cookies are going away. But when one door closes, another opens. Marketers interested in better understanding customer needs and preferences in order to provide more personalized and compelling offers are turning to identity solutions as not just a replacement for third-party cookies, […]
3 min read
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  1. Shopper & Customer

Talkdesk Exec: ‘Treat Contact Center Agents as Brand Ambassadors’

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Shannon Flanagan, vice president and general manager of retail and consumer goods at Talkdesk, a global cloud contact center leader for enterprises of all sizes. Listen in as Flanagan discusses her experience in the industry (0:45), her career journey to Talkdesk and the […]
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  1. Trends & External Forces

Vans Owner VF Corp. Hit by Cyberattack, Holiday Order Fulfillment Impacted

On Monday, VF Corporation, the U.S.-based owner of apparel brands including Vans, Supreme, and The North Face, confirmed a cyberattack has impacted the company’s ability to fulfill orders ahead of Christmas, reports TechCrunch. The company first detected the attack on Dec. 13, according to a filing with federal regulators. Hackers disrupted the company’s operations “by […]
2 min read
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  1. Merchandising

How L’eggs Package-First Strategy Created An Iconic Brand

As designers and marketers, not to mention consumers ourselves, we admire great product packaging, but it’s almost always an afterthought to a great product. How often do you see a whole brand developed around the package first? L’eggs (Hanes) is one of these rare birds. Its 1970s marketing and merchandising strategy is still celebrated as […]
3 min read
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  1. Shopper & Customer

Addressability is the Antidote to Ad Fatigue

Gone are the days when a catchy jingle or clever billboard held sway over consumer attention. Today, the shopping experience is a digital dance, one where brands must learn the measures delicately and efficiently to avoid stepping on toes and wasting money. In an era when digital advertising has become increasingly pervasive, the challenge for […]
4 min read
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  1. Data & Insights

Top 3 Insights From 100 Brands Using Generative AI in E-Commerce

How generative artificial intelligence will transform online shopping is a hot topic in e-commerce. One year after generative AI started to dominate headlines, what have we learned about its real impact on e-commerce? This article presents findings from iAdvize’s inaugural Barometer of Generative AI in E-Commerce — a report that uses first-party data to share […]
3 min read
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  1. Technology & Innovation

Making the Most of In-Store Mobile Technology

Nearly every retailer is heavily investing in improving their online and in-store channels. However, not every retailer is considering the scenarios in which online channels are being used in a retail store. In fact, nearly half (46 percent) of global in-store shoppers reported using a smartphone to enhance their most recent shopping journey. Despite this […]
3 min read
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  1. Data & Insights

[Report] FY 2023 State of the Home Improvement Industry

Despite economic challenges, the home improvement industry has displayed strong resilience, driven by sustained consumer interest in renovation and DIY projects. However, consumer preferences continue to shift, as more shoppings choose to make purchases online and at smaller retailers. Get an exclusive look at key trends driving the home improvement market’s performance, including: What categories […]
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  1. Data & Insights

Gen AI and Retail: How the Industry is Harnessing Disruptive Transformation

Generative artificial intelligence (Gen AI) is spurring organizations across different sectors to fundamentally reimagine their approach to digital transformation. Nowhere is its disruptive potential more evident than in retail, where Gen AI’s ever-increasing capabilities are powering a new age of customer-centric innovation. Retailers are exploring use cases across a wide range of functions, from new […]
3 min read
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  1. Data & Insights

Generative AI for E-Commerce: 5 Top Trends for 2024

In 2023, the e-commerce industry was largely focused on strengthening brand equity, enhancing the customer experience, and keeping up with the evolution fueled by new platforms and artificial intelligence-based technologies. Notably, the adoption of composable commerce, which refers to building a modular, component-based, cloud-native tech stack, empowered companies to build the agility required to remain […]
4 min read
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