“Agentic commerce” is a term that is being tossed around a lot these days – but KC wanted to get someone who knows a lot more about this stuff than he does to explain exactly what it is. So naturally, he turned to Tom Furphy, who defines what it is, delineates its upsides and downsides, and projects how the concept will continue to evolve and what its impact will be on retailers and shoppers.
Note: Due to technical issues, The Innovation Conversation is not embedded into MNB as usual. But if you click on the picture above, you’ll be taken to the YouTube page on which it resides. Sorry for the inconvenience; our friends at Webstop are working to resolve the problem.
If you’d like to listen to this Conversation as an audio podcast, click and download below.
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