1. Retailer Media

The Innovation Conversation: Assessing The Retail Media Network Ecosystem

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There were three major conferences in recent weeks that all focused on the burgeoning retail media network universe, featuring technology vendors creating the networks, manufacturers looking to access them for advertising purposes, and retailers looking to use them to communicate with shoppers and create ancillary revenue streams.  Tom Furphy and KC look at common themes, strategies and tactics, and assess the opportunities and pitfalls that exist in this rapidly developing ecosystem.

If you’d like to listen to this Innovation Conversation as an audio podcast, click and download below.

The post The Innovation Conversation: Assessing The Retail Media Network Ecosystem appeared first on MNB.

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For more than 30 years, Kevin Coupe has been bringing to readers and audiences a wealth of experience, sharp storytelling skills, provocative and contextual insights, unique worldview and serious levity about the world of business and consumers. https://morningnewsbeat.com
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