Today’s guest post comes from Jen Norton, President, Market Access & Value at EVERSANA.
Jen examines why fragmented ownership across development, regulatory, pricing, distribution, and field functions undermines access at launch. She argues that naming a single accountable owner for the access outcome can close “access debt” earlier, reduce pre-launch friction, and turn coverage into real patient access.
Learn more about EVERSANA’s approach to access.
Read on for Jen’s insights.
