The role of the retail worker is changing. Over the past two years, brands have increasingly turned to store staff to meet changing consumer demands.
For many employers, meanwhile, finding and retaining retail talent has been challenging. In a study by Korn Ferry, over 90% of retailers said they had difficulty hiring employees. Retail also has one of the highest turnover rates of any industry.
Staff shortages often lead to higher recruitment fees and poor customer service. Over a year, this can result in 230 million days of lost productivity and $19 billion in recruiting and training expenses.
As brands look to the future, retailers must recognize and support the shifting responsibilities of their store staff.
Shopify is the leading omni-channel commerce platform. Business owners can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides a powerful back-office and a single view of their business. The Shopify platform was engineered for reliability and scale, making enterprise-level technology available to businesses of all sizes. Shopify currently powers over a million businesses in approximately 175 countries and is trusted by independent business owners and brands such as Unilever, Allbirds, MVMT, Kylie Cosmetics, and many more.https://www.shopify.com/blog
