1. Trends & External Forces

The Future of Physical Retail in a Digital-First World

post pandemic retail

When retail stores shut their doors in March 2020, many industry observers adopted a dismal view of the future of physical retail. By the end of the year, retailers had closed over 8,700 stores in the United States. 

At the same time, the ecommerce growth rate more than doubled, according to the U.S. Department of Commerce. As retailers faced lockdowns and layoffs, many questioned whether physical stores would survive. 

Today—midway through 2022—storefronts have proven to be an effective channel after all. 

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