It is at the intersection of success
clues and we try harder that this summer will prove to be an opportunity for
growth and a opportunity to edify brand messaging within the convenience stores
sector. According to Steven Johnson
Grocerant Guru® at Tacoma, WA based Foodservice Solutions® this is a great
brand invitation by Frazil too garner
customer trial and adoption.
How does a small-town slushie company challenge the king of
convenience store frozen treats, 7-Eleven and their iconic Slurpee? Buckle up,
grocerant gourmands, because Frazil is making a bold move with their “Free
Frazil Friday” promotion going national.
Here’s the scoop: Frazil,
owned by Freezing Point, is offering a free small Frazil every Friday in June
at participating convenience stores across the US. This is a big deal,
considering 7-Eleven practically invented the frozen beverage category and
sells a staggering amount of Slurpees
– enough to fill 12 Olympic-sized swimming pools every year!
Last year, Frazil’s free Friday giveaway was a hit in just
three states. Now, they’re expanding to over 100 chains nationwide, hoping to
lure customers away from the 7-Eleven staple.
Is Frazil a Slurpee Slayer?
While it’s too early to say Frazil will dethrone the
Slurpee, this free giveaway is a strategic move. Here’s why:
·
Free Stuff Works: Who can resist a free frozen treat on a hot summer day?
·
Convenience is King: By partnering with multiple convenience store chains,
Frazil is making it easy for customers to grab a free Frazil.
·
Building Brand
Awareness: This promotion gets Frazil’s name out
there and might just win over some new fans.
Will 7-Eleven Respond?
Only time will tell if 7-Eleven will counterpunch with a
Slurpee promotion of their own. But one thing’s for sure: the battle for frozen
beverage supremacy at your local convenience store is heating up! So, stay
tuned, grocerant gourmands, because this summer’s gonna be a chilly showdown.
Don’t over reach. Are
you ready for some fresh ideations? Do your food marketing ideations look more
like yesterday than tomorrow? Interested in learning how Foodservice Solutions® can edify your retail food brand while
creating a platform for consumer convenient meal participation, differentiation
and individualization? Email us
at: [email protected] or visit us on our social media sites by clicking the
following links: Facebook, LinkedIn, or Twitter
