1. Shopper & Customer

The Backroom: The state of the art of couponing

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The team discusses a recent deep dive into the movement, led by deal-hunting influencers, and what it means for consumers and retailers alike.

Published Sept. 26, 2024

By
Retail Dive Staff

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Kendall Davis/Retail Dive

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Retail Dive provides in-depth journalism and insight into the most impactful news and trends shaping retail. The daily email newsletter, website, and app cover topics such as the future of brick-and-mortar, retail technology, e-commerce, marketing, payment technology, in-store operations, omnichannel shopper journey, and more. Retail Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in the most competitive industries. https://www.retaildive.com/
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