Dive Brief

Featuring new products and packaging, the private label is also value-priced, with two-thirds of the items selling for less than $10.

Published May 2, 2025

By
Howard Ruben

A cat on a blue background playing with a scratch pad that looks like a computer.

Target refreshed its Boots & Barkley pet accessories private label in April 2025 with over 150 new products.

Courtesy of Target