The Fresh Market

Articles on The Fresh Market

  1. Retail Operations

New Fresh Market Offering Brings Together Retail Media and Livestreaming

Specialty food retailer The Fresh Market is expanding its partnership with video commerce platform Firework to launch what it is calling a “shoppable video live commerce (SVLC) retail media network (RMN).” The Fresh Market will leverage the Firework platform to enable a video-driven RMN experience. Brands will have the opportunity to run sponsored video ads […]
2 min read
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  1. Retailer Media

Fresh Market To Launch Shoppable Retail Media Network

The Fresh Market announced that it is expanding its relationship with Firework to launch what the companies are calling “the US’s first-ever Shoppable Video-Live Commerce (SVLC) retail media network (RMN).”   According to the announcement, “The Fresh Market will offer brands the opportunity to run video ads as sponsors across their ongoing livestream series, which […]
2 min read
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  1. Channel: Grocery - Natural
Firework’s booth at Groceryshop’s exhibit hall on Sept. 20, 2022. Catherine Douglas Moran/Grocery Dive

Firework and The Fresh Market expand partnership with shoppable videos

The new retail media platform, which lets brands sponsor video ads across the retailer’s ongoing livestream series, is a first for the industry, according to the companies. Dive Brief: Video commerce platform Firework is expanding its longstanding partnership with The Fresh Market to launch what it claims is the first U.S. shoppable video-live commerce retail media network, according […]
< 1 min read
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  1. Department: Food

The Fresh Market Lowers Customer Acquisition Cost with Technology

  What is freshness? How do your consumers know that the meal they buy from you is fresh other than searching the package looking for the date made or time cooked? So, we ask. What’s more relevant than livestream meal prep or cooking of dinner? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, […]
3 min read
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  1. Corporate Strategy

FMI elects new board members

ORLANDO – FMI – The Food Industry Association announced on Monday its 2023 board of directors elected at the association’s annual Midwinter Executive Conference in Orlando. The new slate will guide the implementation of FMI’s 2023-approved strategic plan during a time of rapidly evolving industry challenges and opportunities and reflects the breadth of the product […]
4 min read
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  1. Technology & Innovation

How The Fresh Market evaluates tech partnerships

NEW YORK — As it looks to improve in-store efficiencies and omnichannel capabilities, The Fresh Market provided a behind-the-scenes glimpse into how it researches, evaluates and rolls out technology partnerships. Kevin Miller, chief marketing officer of The Fresh Market, said during a Sunday session at the National Retail Federation’s conference that specialty grocer focuses on three strategic frameworks when […]
2 min read
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  1. Department: Food

The Fresh Market Focus is on Grocerant Niche Holiday Meals and Meal Components

When food retailers focus on the consumer, they more often than not win the hearts, minds, and pocket book of the consumer according to Steven JohnsonGrocerant Guru® at Tacoma, WA based Foodservice Solutions®. This year, The Fresh Market is gearing up for December holidays focusing on consumer trends garnering the most attention in the food […]
3 min read
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  1. Channel: Grocery

SN Top 10: Ahold Delhaize, Publix, The Fresh Market top the week's headlines

In this week’s recap of the Top 10 most popular Supermarket News articles, Publix launches curbside pickup for prescriptions ranked as the week’s top story. Publix Super Markets has introduced pharmacy curbside pickup in four stat
< 1 min read
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Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Department: Food
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  10. Trends & External Forces
  11. Retail Operations
  12. Merchandising
  13. Stores & Formats

Why Amazon’s Just Walk Out initiative failed – and why it’s not the end of checkout free technology

It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]
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