Marketing: UGC

Articles on UGC (User Generated Content), Ratings & Reviews.

  1. Technology & Innovation

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% […]
4 min read
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  1. Merchandising

Win the Digital Shelf with Digital Shelf Optimization

In eCommerce, winning the digital shelf isn’t just about being visible; it’s about mastering the art of digital shelf optimization. This strategy is pivotal for sustainable, profitable growth in the online marketplace. But what does digital shelf optimization really entail and how can it make a difference to your brand? The Cost of Ignoring Digital […]
3 min read
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  1. Technology & Innovation

What Emerging Retail Trends Savvy Retailers Should Monitor

In an era defined by rapid transformation and technological innovation, the retail sector finds itself at the forefront of adaptation and change. Staying ahead of emerging trends is about setting the pace and leveraging new opportunities to outstrip competitors. For savvy retailers, this means continuously monitoring developments across multiple fronts, from experiential shopping to advanced […]
3 min read
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  1. Data & Insights

Need to Know: What’s an identity graph and why do marketers need them?

Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
5 min read
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  1. Media & Marketing

College basketball boosts U.S. cable viewing in March

Seasonality plays a role in an overall television usage decline of 3% during the month Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in March. Despite declines across categories, cable and streaming saw their share of TV viewing increase in this month’s report of The GaugeTM […]
4 min read
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  1. Trends & External Forces

Report: Retail Sales Grew at a Steady Pace in March

Retail sales grew at a steady pace in March in part due to wage gains and easing inflation for goods, according to the CNBC/NRF Retail Monitor report, powered by Affinity Solutions, released on Monday by the National Retail Federation (NRF). According to the Retail Monitor report, total retail sales were up 2.72 percent unadjusted year-over-year […]
2 min read
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  1. Technology & Innovation

Starring Gather AI, Wolt, Sainsbury’s: check out RTIH’s most read retail technology articles from last week

Check out the articles on this here website that caught your fancy last week, including AiFi, Amazon’s Just Walk Out technology, Wow Bao, Shopsense AI, Paramount Global, Intergamma, Getir, PLUS Retail, and commercetools. Inventory monitoring startup Gather AI bags $17 million in funding to transform supply chain traceability Gather AI, a provider of computer vision […]
6 min read
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  1. Channel: Mass

How To Get Your Products Placed in Walmart

Trying to get your product placed at Walmart, the world largest retailer? Many thousands of businesses every year dream of getting their products into Walmart.  However, only a handful of vendors will make the cut.  Why do some companies make it on the retailer’s shelves while many others don’t?   To answer this question, here […]
4 min read
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  1. Technology & Innovation

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% […]
4 min read
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  1. Agencies & Vendors

Spritzal Cookie Company: Seizing Every Opportunity for Growth with RangeMe

Spritzal Cookie Company Co-Founder Taylor Elizabeth Walker leaves no stone unturned when it comes to growing her brand. Each morning at 8AM she’s on RangeMe checking out her profile insights to see what’s trending with buyers, and also seeing which retailers are conducting reviews in her category and what immediate retail opportunities are available. She’s […]
< 1 min read
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  1. Data & Insights

6 Post-Purchase Pain Points & Solutions for E-commerce Customers

If you’re an e-commerce merchant who wants their business to become successful, you need to become the customers’ favorite (offer them a great experience, stay ahead of the competition, improve profit margins, and whatnot). However, a customer’s journey with your e-commerce business is filled with multiple issues regarding the website, payment, checkout, and much more… […]
5 min read
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  1. Data & Insights

Why Highlighting the Artistic Side of Luxury Fashion is the Key to Better Shopping Experiences

In November and December, U.S. retail industry sales rose 3.8 percent compared to the year before. Economists seemed surprised by retail results defying expectations throughout much of 2023. Unfortunately, 2024 didn’t start quite as well. Since then, retail sales have shrunk by 0.8 percent (worse than market forecasts of a 0.1 percent decline). U.S. retail […]
3 min read
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  1. Channel: Restaurants

Hard to believe but Restaurant Customers Want to Read the Menu

  Restaurant drive thru, convenience store, or grocery deli when customers are looking for dinner more often than not, they are looking for Ready-2-Eat and Heat-N-Eat fresh prepared food according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  In an era of abundant culinary choices, understanding what drives Americans’ dining decisions is […]
6 min read
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  1. Shopper & Customer

Moving Your Business From Offline To Online: Strategies In 2024

When you need to give your business a nudge, the best you can do is to move it from offline to online waters. Stats say that 43% of the people in the USA would rather shop online than go to a physical store, and with the current trends, the numbers can only go up.  So […]
3 min read
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  1. Channel: Ecommerce & Digital

How to Launch New Products on Amazon

Are you looking to launch a new product on Amazon? Don’t worry, you’re not alone. Many businesses and entrepreneurs are turning to Amazon as a platform for selling their products due to its massive reach and customer base. But with so many products already available on Amazon, how do you make yours stand out? How […]
3 min read
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  1. Shopper & Customer

Want Continuity in Brand Messaging Online Ordering is your Best Option

  Food retailers striving for a consistent brand message too edify their relationship with the consumers can find that empowering consumers to utilize their digital platform for online ordering is more effective than in person experience according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.    That said, it doesn’t matter if […]
5 min read
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  1. Operations & Supply Chain

Changing the Narrative: Transforming Product Returns Into a Growth Opportunity

Changing the Narrative: Transforming Product Returns Into a Growth Opportunity Product returns are a core part of the customer journey. The digital and physical shopping experience boundaries are a thing of the past. Customers are seamlessly navigating from discovery to consideration and the transaction process and have the product fulfilled in the most convenient way, […]
6 min read
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  1. Corporate Finance

What Retailers Need To Know When Applying For Secured Loans

Retailers often find themselves in need of additional capital to fund their operations, whether it’s for inventory, expansion, or covering operational costs. One option available to them is a secured loan, which can provide the necessary funds while offering attractive terms. However, the application process for secured loans can be daunting, with lenders imposing stringent […]
3 min read
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  1. Trends & External Forces

Visa, Mastercard Settlement Represents Major Victory in Merchants’ Fight Against Swipe Fees

After nearly 20 years of litigation, Visa and Mastercard have reached a settlement with U.S. merchants worth an estimated $30 billion that will lower the interchange fees (commonly referred to as swipe fees) that merchants are charged when customers use credit or debit cards. The antitrust settlement is one of the largest in U.S. history, according to Reuters, and […]
2 min read
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  1. Department: HBC

U.S. News reveals the 2024 Best OTC Medicine & Health Products

WASHINGTON – U.S. News & World Report, the global authority in health care rankings and consumer advice, today published the second annual Best OTC Medicine & Health Products. The latest edition of the rankings features 132 categories, with 33 brand new over-the-counter product categories included this year. The brands with the most No. 1 products […]
2 min read
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  1. Data & Insights

How AI and Automation Will Transform E-Commerce Operations

Online retail and e-commerce providers are struggling to meet shopper expectations amidst ongoing inflation, higher costs and lingering supply chain woes. A new independent survey that queried nearly 2,000 global shoppers found that 88 percent of U.S. and 79 percent of U.K. shoppers said that online retailers delivered poor experiences at least once in the […]
4 min read
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  1. Technology & Innovation

How Retail Employees can Feel Safe to Learn Without Risk to Personal Brand

With so many shifts in the market, the pressure is on to upskill your workforce. However, there is a balance between getting employees up to speed quickly and effectively while also fostering open communication and confidence. The retail industry can benefit from adopting new ways of allowing employees to train safely, creating a path to […]
5 min read
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  1. Media & Marketing

The Fundamentals of eCommerce with Jelmar’s Valeria Shumaker

The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands. Follow Valeria Shumaker on LinkedIn at:  https://www.linkedin.com/in/valeriashumaker/Follow Jelmar on LinkedIn at: https://www.linkedin.com/company/jelmar/Follow Jelmar online at: https://clrbrands.com/ Valeria answers these questions: Please walk us through pivotal roles in your professional career that have […]
2 min read
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  1. Data & Insights

Elevating your online shopping game (tips and lessons learned)

A large number of people can no longer imagine their daily life without online shopping. However, not everyone can boast of a positive online shopping experience. Some say they have been frustrated by process imperfections, product quality, or other financial consequences. Well, it should be noted that all of these experiences mostly occurred because customers […]
3 min read
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  1. Shopper & Customer

Five Key Advantages Of Expedited Shipping For E-Commerce Platforms

Ecommerce businesses know that orders delivered on time equals customer satisfaction. However, there comes a time when a customer will need it sooner rather than later. Especially when they don’t want to wait through the standard timeframe – which is dependent on their geolocation. Yet, expedited shipping has addressed this need. We will go over […]
3 min read
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  1. Shopper & Customer

Tailor Brand Actions to 4 Shopper Types to Drive Purchases

When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over 2,000 U.S. consumers were asked about traits that described the […]
3 min read
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  1. Shopper & Customer

Creating Buzz For Product Launches Through Experiential Marketing

Have a new product that you’re getting ready to launch? You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. And while conventional marketing like print, online, television and radio advertising still […]
4 min read
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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