Procter & Gamble

Articles about Procter & Gamble and P&G brands

  1. Technology & Innovation

A USB standard for satellites? Slingshot 1 takes to orbit to test one

Testing new satellites and space-based technologies has never been easy exactly, but it definitely could be easier. Slingshot 1, a 12U Cubesat mission just launched via Virgin Orbit, is an attempt to make building and testing a new satellite as easy as plugging a new keyboard into your computer. To say it’s “USB for space” […]
5 min read
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  1. Data & Insights

Signed Up for a Trailhead Account? Here Are Your Next 4 Steps

Step 1: Discover your ideal role Step 2: Make time for learning and plan your path Step 3: Build in-demand skills (and win prizes*) Step 4: Get support and build connections Choose your adventure! Popular Trailhead badges to get you started Trailhead—Salesforce’s free online learning platform—helps Trailblazers worldwide skill up and prepare for success in […]
6 min read
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  1. Trends & External Forces

Cybercriminals and the Fraud Threat of Buy Now, Pay Later

The second half of 2021 saw 35.5 billion online transactions processed with a global growth in volume of 44 percent year-over-year (YoY), according to a recent LexisNexis® Risk Solutions study. The study illustrated that accelerated digitalization, fueled by the pandemic, continues across a multitude of different demographics and geographies. This change in consumer mentality and […]
3 min read
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  1. Media & Marketing

Facebook Pilots Ethereum, Polygon NFTs with Select Creators

Meta is piloting non-fungible tokens (NFTs) with Ethereum and Polygon for select U.S. creators on Facebook and will soon add Solana and Flow, a Meta spokesperson told Decrypt. The move follows the social media giant’s NFT support for some creators on Instagram in May. Last week, Meta expanded its Instagram NFT pilot to enable more […]
2 min read
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  1. Media & Marketing

How Organizations Can Embrace A Challenger Mindset

When you think of challenger brands, you’d be forgiven for associating them with scrappy startups and companies so small that agility doesn’t come with compromise. Because the essence of being a challenger is often associated with the underdog and overtaking market leaders with smart strategy, it’s easy to align their characteristics with rising stars. While […]
4 min read
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  1. Channel: Mass

How To Build Lead Generation Tactics That Work

As marketers, our goal is to attract people to our brand. But not just any people: we want to draw prospects with a high likelihood of becoming customers. Good lead-generation tactics can help.  We define lead generation as the process of creating consumer interest for a service or product, with the end goal of turning […]
4 min read
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  1. Data & Insights

Data and Design: 5 Ways Visuals Can Help Amplify Your Business

More often than not, a consumer’s opinion of a retailer results from a quick snapshot. Sometimes it’s an ad seen on TV. Other times it’s walking by a storefront and seeing what’s on display. Or even just seeing a brand’s design on a co-worker’s shirt. One thing is certain when it comes to a retailer’s […]
3 min read
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  1. Shopper & Customer

It’s Time We Make E-Commerce More Human

The pandemic sucks. Bold statement. I know, I know. Our relationship with COVID-19 feels like the most toxic relationship you could imagine. Once we think we’re close to done with cancellations, quarantines and masks, one of those pesky little variants pops up and forces itself back into our lives. We grab our belongings (I imagine […]
4 min read
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  1. Media & Marketing

Rakuten Advertising Enhances Influencer Management With Mavrck Partnership

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers. Through the partnership, Rakuten Advertising will incorporate influencer marketing into its managed affiliate campaign strategies and offer a fully integrated self-service influencer solution. “Influencers have become more […]
< 1 min read
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  1. Shopper & Customer

The Next Generation of Mobile Apps

Key features your mobile app must have to create the ideal customer experience By Brandon Solnit – PAR Technology As we move into a post-pandemic world, restaurants have needed to adjust and adapt their services for their guests. In the eyes of the customer, mobile ordering apps have become a hot commodity in the restaurant […]
4 min read
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  1. Data & Insights

Preparing For a Tough Economy? Your Whole Workforce Needs Data Skills

Business leaders have been on a wild ride since early 2020, and now economists predict a challenging road ahead. It’s never been more important to empower every worker with the data they need to understand, analyze, and make decisions. Why? Data-literate workforces create data-driven companies with higher revenue, better customer service, best-in-class efficiency, and better […]
4 min read
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  1. Trends & External Forces

WBA tops Q3 sales and earnings forecasts

DEERFIELD, Ill. — Walgreens Boots Alliance posted third quarter sales and earnings that beat Wall Street’s projections. The company’s adjusted earnings per share of 96 cents topped analysts’ forecast of 92 cents, while its revenue of $32.6 billion exceeded the predicted $32.06 billion. WBA said it was maintaining its full year adjusted EPS guidance of […]
5 min read
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  1. Data & Insights

How DTC Brands Can Enjoy Post-purchase Success

What is DTC? Why Do You Need to Look into it? DTC has been making ripples in the ecommerce world owing to the fact that it has enabled brands to have direct access to their customers and cater to their specific needs head-on, rather than dealing through monopolized third parties.  Traditionally successful brands who have […]
6 min read
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  1. Data & Insights

The business case for marketing balance

In late May, the U.S. military airlifted 70,000 pounds of baby formula from Europe to the U.S. to help with the national shortage.  It was another troubling development in what has become a national supply-chain crisis that’s still affecting everything from cars to semiconductors to lumber. And that’s a problem for marketers focused on lower-funnel […]
2 min read
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  1. Media & Marketing

Instagram rolls out an account deletion option on iOS to comply with Apple’s new policy

You can now delete your Instagram directly from the mobile app. The Meta-owned social media app has now rolled out a new option that lets you opt to delete or deactivate your Instagram account on iOS in order to comply with Apple’s updated App Store Review Guidelines that now mandate all apps that offer account […]
3 min read
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  1. Channel: Restaurants

Raining Tacos from the Heavens

How the new Taco Bell Defy in Brooklyn Park, Minnesota is defying the odds and changing the way drive-thrus operate By Brandon Solnit – PAR Technology Drive-thru services account for a large portion of fast-food restaurant operations. With 42% of all restaurants operating drive-thrus, it has become an operational necessity. From line-busting to pulling cars, […]
4 min read
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  1. Technology & Innovation

Contactless Payments are Here to Stay with PARPay

Payment services are evolving and PARPay is here to help your restaurant adapt to the forever-changing times By Brandon Solnit – PAR Technology As the pandemic slowly starts to subside and life inches back to normal, the restaurant industry has seen a major change in the way customers make purchases. One thing Covid-19 brought to […]
3 min read
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  1. Shopper & Customer

8 weird consumer spending trends

The rising cost of living is wreaking havoc with consumer spending. And as food, transport, and energy prices continue to rocket, consumers aren’t the only ones cutting back. Tesla recently announced mass layoffs, while buy-now-pay-later giant Klarna has cut 10% of its staff. We see a clear consumer dilemma in our Zeitgeist data – between […]
3 min read
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  1. Technology & Innovation

Black Swan analyzes social media to predict which products will be successful

Consumer packaged goods companies — think PepsiCo or Nabisco — face steep challenges from the rising cost of living and distribution. As inflation continues unabated, consumers’ disposable income isn’t going as far as it used to while products are becoming more expensive to ship. The pressure is on businesses to place their bets on the […]
3 min read
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  1. Technology & Innovation

NFT giant OpenSea reports major email data breach

OpenSea, the popular NFT marketplace that hit a colossal $13 billion valuation in January, is warning users of email phishing after a data breach. A staff at Customer.io, an email vendor contracted by OpenSea, misused their employee access to download and share email addresses of OpenSea’s users and newsletter subscribers with an unauthorized external party, […]
< 1 min read
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  1. Operations & Supply Chain

Creating A Purpose-Infused Culture

During the final years of his life, Steve Jobs became concerned with how to perpetuate his legacy and knowledge base inside the company. Interestingly, he didn’t place much emphasis on defining a formal company purpose. Although he cared deeply that employees lived the company’s mission (he would often challenge leaders by asking them, “Is this […]
3 min read
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  1. Shopper & Customer

How to Attract Gen Z Customers and Employees Alike

Generation Z, or those born from 1997-2012, will be America’s largest generation by 2034, topping out at about 80 million. The oldest adult Gen Zers are already establishing potentially long-lasting earning and spending patterns, while the younger members of this demographic are still learning their first lessons about spending, saving and employer relations. To understand […]
3 min read
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  1. CPG: NonFood

Y Combinator announces Launch YC, a way for its portfolio to shout to the public

Y Combinator has announced Launch YC, a platform where people can sort accelerator startups by industry, batch and launch date to discover new products. The famed accelerator, which has seeded the likes of Instacart, Coinbase, OpenSea and Dropbox, invites users to vote for newly launched startups “to help them climb up the leaderboard, try out […]
2 min read
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  1. Channel: Delivery

How General Mills Improved ROAS with Optimized Bidding by Almost 50%

GMI reported a nearly 50% increase in ROAS after switching their campaigns to optimized bidding Over the last year, some advertising platforms have lost the ability to connect ads exposure to actual purchases. Instacart Ads, on the other hand, is able to effectively combat these challenges because our platform offers closed-loop measurement and experimentation. These […]
2 min read
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  1. Technology & Innovation

Want To Be More Efficient and Productive? Automate More of Your Business

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. A growing […]
5 min read
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  1. Media & Marketing

Drug Channels News Roundup, June 2022: Drug Spending in 2021, PBM Exclusions, Employers vs. Rebates, GoodRx Questions, and More Prior Authorization Humor

I can’t recall any period in my life when our country has been so divided and polarized. Through the Drug Channels Institute, I strive to provide you with fact-based and balanced coverage—along with links to source materials so you can make up your own mind. So before you launch your July 4 festivities and/or a […]
2 min read
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Trending Topics

Editor’s Choice

  1. Channel: Restaurants
  2. CPG: NonFood
  3. Channel: Restaurants
  4. Department & Category
  5. Department: Consumer Durables
  6. Department: HBC
  7. ESG
  8. Partnerships & Alt Profit
  9. Media & Marketing
  10. Data & Insights
  11. Shopper & Customer
  12. Trends & External Forces

How the KFC Crocs shoe became the hottest item at Fashion Week

The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards. After grabbing attention with its Extra Crispy Sunscreen, fried chicken-scented scratch ‘n’ sniff Valentine’s Day cards, and an 11 Herbs & […]
Written by
  1. Data & Insights
  2. Corporate Strategy
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Holiday & Events

The 2022 Back to School Survey: 1,400 Moms Talk BTS Shopping

What do you get when you combine one of the largest shopping events of the year with historic levels of inflation, stock shortages, and labor issues? We’ll tell you exactly what you get… You get the 2022–23 Back to School (BTS) shopping season. As noted in Field Agent’s Back to School Success Kit: How Brands […]
Written by
  1. Corporate Finance
  2. Department: HBC
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Data & Insights
  8. International
  9. Shopper & Customer
  10. Technology & Innovation
  11. Trends & External Forces
  12. Merchandising
  13. Operations & Supply Chain

Kohl’s Ends Sales Talks With FRG, Citing Uncertain Retail and Financial Environment

Kohl’s is off the sales block following the end of talks with Franchise Group (FRG), which has been the highest bidder for the company since the retailer began seeking a buyer in January 2022. When exclusive acquisition negotiations began in early June, FRG proposed $60 per share for Kohl’s, a valuation of $8 billion, eventually […]
Written by
  1. Associates & Employees
  2. Department: Foodservice

Underground Donut Tour Launches in Dublin

Today, the Underground Donut Tour, the World's Best Donut Tour, is launching their first tour within the European Union, specifically, in Dublin, Ireland. The Underground Donut Tour has been running for 7 years across the US and the UK, including Chicago, Philadelphia, New York City, Portland, Seattle, Boston, Nashville, New Orleans, London and now adding Dublin to our roster. Hosting thousands of guests from around the world and showcasing the best doughnuts each city has to offer.
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