Procter & Gamble

Articles about Procter & Gamble and P&G brands

  1. Technology & Innovation
Testing new satellites and space-based technologies has never been easy exactly, but it definitely could be easier. Slingshot 1, a 12U Cubesat mission just launched via Virgin Orbit, is an attempt to make building and testing a new satellite as easy as plugging a new keyboard into your computer. To say it’s “USB for space” […]
  1. Data & Insights
Step 1: Discover your ideal role Step 2: Make time for learning and plan your path Step 3: Build in-demand skills (and win prizes*) Step 4: Get support and build connections Choose your adventure! Popular Trailhead badges to get you started Trailhead—Salesforce’s free online learning platform—helps Trailblazers worldwide skill up and prepare for success in […]
  1. Trends & External Forces
The second half of 2021 saw 35.5 billion online transactions processed with a global growth in volume of 44 percent year-over-year (YoY), according to a recent LexisNexis® Risk Solutions study. The study illustrated that accelerated digitalization, fueled by the pandemic, continues across a multitude of different demographics and geographies. This change in consumer mentality and […]
  1. Media & Marketing
Meta is piloting non-fungible tokens (NFTs) with Ethereum and Polygon for select U.S. creators on Facebook and will soon add Solana and Flow, a Meta spokesperson told Decrypt. The move follows the social media giant’s NFT support for some creators on Instagram in May. Last week, Meta expanded its Instagram NFT pilot to enable more […]
  1. Media & Marketing
When you think of challenger brands, you’d be forgiven for associating them with scrappy startups and companies so small that agility doesn’t come with compromise. Because the essence of being a challenger is often associated with the underdog and overtaking market leaders with smart strategy, it’s easy to align their characteristics with rising stars. While […]
  1. Channel: Mass
As marketers, our goal is to attract people to our brand. But not just any people: we want to draw prospects with a high likelihood of becoming customers. Good lead-generation tactics can help.  We define lead generation as the process of creating consumer interest for a service or product, with the end goal of turning […]
  1. Data & Insights
More often than not, a consumer’s opinion of a retailer results from a quick snapshot. Sometimes it’s an ad seen on TV. Other times it’s walking by a storefront and seeing what’s on display. Or even just seeing a brand’s design on a co-worker’s shirt. One thing is certain when it comes to a retailer’s […]
  1. Shopper & Customer
The pandemic sucks. Bold statement. I know, I know. Our relationship with COVID-19 feels like the most toxic relationship you could imagine. Once we think we’re close to done with cancellations, quarantines and masks, one of those pesky little variants pops up and forces itself back into our lives. We grab our belongings (I imagine […]
  1. Media & Marketing
Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers. Through the partnership, Rakuten Advertising will incorporate influencer marketing into its managed affiliate campaign strategies and offer a fully integrated self-service influencer solution. “Influencers have become more […]
  1. Shopper & Customer
Key features your mobile app must have to create the ideal customer experience By Brandon Solnit – PAR Technology As we move into a post-pandemic world, restaurants have needed to adjust and adapt their services for their guests. In the eyes of the customer, mobile ordering apps have become a hot commodity in the restaurant […]
  1. Data & Insights
Business leaders have been on a wild ride since early 2020, and now economists predict a challenging road ahead. It’s never been more important to empower every worker with the data they need to understand, analyze, and make decisions. Why? Data-literate workforces create data-driven companies with higher revenue, better customer service, best-in-class efficiency, and better […]
  1. Trends & External Forces
DEERFIELD, Ill. — Walgreens Boots Alliance posted third quarter sales and earnings that beat Wall Street’s projections. The company’s adjusted earnings per share of 96 cents topped analysts’ forecast of 92 cents, while its revenue of $32.6 billion exceeded the predicted $32.06 billion. WBA said it was maintaining its full year adjusted EPS guidance of […]
  1. Data & Insights
What is DTC? Why Do You Need to Look into it? DTC has been making ripples in the ecommerce world owing to the fact that it has enabled brands to have direct access to their customers and cater to their specific needs head-on, rather than dealing through monopolized third parties.  Traditionally successful brands who have […]
  1. Data & Insights
In late May, the U.S. military airlifted 70,000 pounds of baby formula from Europe to the U.S. to help with the national shortage.  It was another troubling development in what has become a national supply-chain crisis that’s still affecting everything from cars to semiconductors to lumber. And that’s a problem for marketers focused on lower-funnel […]
  1. Media & Marketing
You can now delete your Instagram directly from the mobile app. The Meta-owned social media app has now rolled out a new option that lets you opt to delete or deactivate your Instagram account on iOS in order to comply with Apple’s updated App Store Review Guidelines that now mandate all apps that offer account […]
  1. Channel: Restaurants
How the new Taco Bell Defy in Brooklyn Park, Minnesota is defying the odds and changing the way drive-thrus operate By Brandon Solnit – PAR Technology Drive-thru services account for a large portion of fast-food restaurant operations. With 42% of all restaurants operating drive-thrus, it has become an operational necessity. From line-busting to pulling cars, […]
  1. Technology & Innovation
Payment services are evolving and PARPay is here to help your restaurant adapt to the forever-changing times By Brandon Solnit – PAR Technology As the pandemic slowly starts to subside and life inches back to normal, the restaurant industry has seen a major change in the way customers make purchases. One thing Covid-19 brought to […]
  1. Shopper & Customer
The rising cost of living is wreaking havoc with consumer spending. And as food, transport, and energy prices continue to rocket, consumers aren’t the only ones cutting back. Tesla recently announced mass layoffs, while buy-now-pay-later giant Klarna has cut 10% of its staff. We see a clear consumer dilemma in our Zeitgeist data – between […]
  1. Technology & Innovation
Consumer packaged goods companies — think PepsiCo or Nabisco — face steep challenges from the rising cost of living and distribution. As inflation continues unabated, consumers’ disposable income isn’t going as far as it used to while products are becoming more expensive to ship. The pressure is on businesses to place their bets on the […]
  1. Technology & Innovation
OpenSea, the popular NFT marketplace that hit a colossal $13 billion valuation in January, is warning users of email phishing after a data breach. A staff at, an email vendor contracted by OpenSea, misused their employee access to download and share email addresses of OpenSea’s users and newsletter subscribers with an unauthorized external party, […]
  1. Operations & Supply Chain
During the final years of his life, Steve Jobs became concerned with how to perpetuate his legacy and knowledge base inside the company. Interestingly, he didn’t place much emphasis on defining a formal company purpose. Although he cared deeply that employees lived the company’s mission (he would often challenge leaders by asking them, “Is this […]
  1. Shopper & Customer
Generation Z, or those born from 1997-2012, will be America’s largest generation by 2034, topping out at about 80 million. The oldest adult Gen Zers are already establishing potentially long-lasting earning and spending patterns, while the younger members of this demographic are still learning their first lessons about spending, saving and employer relations. To understand […]
  1. CPG: NonFood
Y Combinator has announced Launch YC, a platform where people can sort accelerator startups by industry, batch and launch date to discover new products. The famed accelerator, which has seeded the likes of Instacart, Coinbase, OpenSea and Dropbox, invites users to vote for newly launched startups “to help them climb up the leaderboard, try out […]
  1. Channel: Delivery
GMI reported a nearly 50% increase in ROAS after switching their campaigns to optimized bidding Over the last year, some advertising platforms have lost the ability to connect ads exposure to actual purchases. Instacart Ads, on the other hand, is able to effectively combat these challenges because our platform offers closed-loop measurement and experimentation. These […]
  1. Technology & Innovation
Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. A growing […]
  1. Media & Marketing
I can’t recall any period in my life when our country has been so divided and polarized. Through the Drug Channels Institute, I strive to provide you with fact-based and balanced coverage—along with links to source materials so you can make up your own mind. So before you launch your July 4 festivities and/or a […]

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Editor’s Choice

  1. Channel: Restaurants
  2. CPG: NonFood
  3. Channel: Restaurants
  4. Department & Category
  5. Department: Consumer Durables
  6. Department: HBC
  7. ESG
  8. Partnerships & Alt Profit
  9. Media & Marketing
  10. Data & Insights
  11. Shopper & Customer
  12. Trends & External Forces
The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards. After grabbing attention with its Extra Crispy Sunscreen, fried chicken-scented scratch ‘n’ sniff Valentine’s Day cards, and an 11 Herbs & […]
  1. Data & Insights
  2. Corporate Strategy
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Holiday & Events
What do you get when you combine one of the largest shopping events of the year with historic levels of inflation, stock shortages, and labor issues? We’ll tell you exactly what you get… You get the 2022–23 Back to School (BTS) shopping season. As noted in Field Agent’s Back to School Success Kit: How Brands […]
  1. Corporate Finance
  2. Department: HBC
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Data & Insights
  8. International
  9. Shopper & Customer
  10. Technology & Innovation
  11. Trends & External Forces
  12. Merchandising
  13. Operations & Supply Chain
Kohl’s is off the sales block following the end of talks with Franchise Group (FRG), which has been the highest bidder for the company since the retailer began seeking a buyer in January 2022. When exclusive acquisition negotiations began in early June, FRG proposed $60 per share for Kohl’s, a valuation of $8 billion, eventually […]
  1. Associates & Employees
  2. Department: Foodservice
Today, the Underground Donut Tour, the World's Best Donut Tour, is launching their first tour within the European Union, specifically, in Dublin, Ireland. The Underground Donut Tour has been running for 7 years across the US and the UK, including Chicago, Philadelphia, New York City, Portland, Seattle, Boston, Nashville, New Orleans, London and now adding Dublin to our roster. Hosting thousands of guests from around the world and showcasing the best doughnuts each city has to offer.