Procter & Gamble

Articles about Procter & Gamble and P&G brands

  1. Data & Insights

Expo East 2023 Recap: 8 Trends to Watch

Our top takeaways from the show floor  At the end of September, we attended the final Expo East in Philadelphia and got excited about the launch of Newtopia Now next year. Once again, we joined thousands of attendees and exhibitors for a first look at innovative new products, explored updates on classics, chatted with inspiring […]
4 min read
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  1. Shopper & Customer

Retailers still see positive effect from baking at home

    [[“value”:” Baking quickly emerged as one of Americans’ favorite pastimes during the pandemic, and some supermarket operators are looking to keep the trend alive with online and in-store classes. Although home baking has clearly subsided from its 2020 peak, observers see a lingering interest in the activity, which they say is helping buoy […]
4 min read
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  1. Media & Marketing

The Resurgence And Rewards Of Brand Equity

Something interesting is happening in brand management. Increasingly, we read about brand-businesses that are focusing on Brand Equity. It has been decades since the topic of Brand Equity was mentioned in press releases and earnings calls. Brand Equity is more than a phrase; it is an investment in enduring profitable growth of the brand-business. That […]
4 min read
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  1. CPG: HBC

What’s the Marketing ROI?

At the Cannes Lions a few months ago, Mastercard CMO Raja Rajamannar and CFO Sachin Mehra gave a joint talk on the CMO/CFO relationship called “Happy Tension.”  Raja described the typical dynamic this way: “It’s shocking that less than 40% of the finance people think that marketers can make sound commercial decisions, leaving the remaining […]
3 min read
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  1. Corporate Strategy

Managing And Growing Product Portfolios

Most firms, and the managers who operate them, seek to grow. Indeed, a review of most CEO letters associated with annual reports, finds growth to be one of the two most frequently identified objectives (the other is cash flow). Growth, or at least well-managed, profitable growth, is important for many reasons. It makes the firm […]
4 min read
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  1. Corporate Strategy

Creating And Managing Brand Portfolios

Many marketers seek to obtain financial benefits from their brands by using the awareness, attitudes, affection, and loyalty associated with these brands by “extending” the brand to new and different products and product categories. Procter and Gamble used its Tide brand, which was associated for many years with a single powdered detergent, to expand into […]
4 min read
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  1. Shopper & Customer

10 Ways Brand Leaders Can Promote New Products

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course. But fear not, there are proven strategies that can […]
8 min read
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  1. CPG: HBC

Walmart, PepsiCo Commit $120M to Support Regenerative Farming

Two of the world’s largest companies, Walmart and PepsiCo, are teaming up to support regenerative agriculture practices on more than 2 million acres of farmland in the U.S. and Canada. Using $120 million of investments, the seven-year collaboration aims to cut 4 million metric tons of greenhouse gas emissions by 2030, roughly equivalent to the […]
2 min read
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  1. Data & Insights

5 Keys to Ensure Professional Relevance.

Professionals across the world, across industries and across all levels (but particularly middle to senior executive levels) are grappling with the issue of relevance. 1)    Are our businesses and business models relevant? 2)    Are our organizational designs, incentive plans, and talent relevant? 3)    Are our partners, suppliers, and the way we tap into external resources […]
7 min read
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  1. Shopper & Customer

The Resurgence Of Once Dormant Brands

Brands come and go, rising and falling with the tides of market trends and changing consumer preferences. However, there are instances when once-beloved and seemingly forgotten brands make a triumphant return to the spotlight. Through strategic planning, innovative marketing, and a deep understanding of their target audience, these once-dormant brands have managed to resurrect themselves […]
4 min read
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  1. Shopper & Customer

Your Views:  The Wisdom-Of-Old-Men Fallacy

Last week we reported that the Federal Trade Commission (FTC) said that it “is taking action against Amazon.com, Inc. for its years-long effort to enroll consumers into its Prime program without their consent while knowingly making it difficult for consumers to cancel their subscriptions to Prime … the FTC charges that Amazon has knowingly duped […]
11 min read
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  1. Channel: Restaurants

Does YOUR Brand Have Enough Executional Equity? (here’s a test)

We are bombarded by brands every waking minute. The ever-increasing siege of branded messages creates deafening noise within every single product/service category. Does your brand cut through the clutter of its competitive set? Can you change your brand name to any other word in your logo font and still expect to be recognized? Coca-Cola can. […]
3 min read
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  1. Data & Insights

Impact of ChatGPT

Salesforce recently found that 67% of senior IT leaders are pushing to adopt generative AI across their businesses in the next 18 months, with one-third naming it their top priority.   At the same time, a majority of these senior IT leaders have concerns about what could happen. Among other reservations, the report found that […]
3 min read
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  1. Channel: Grocery

Kroger Q1 Results Show Marginal Sales Improvement

Kroger yesterday said that its Q1 total company sales were $45.2 billion in the first quarter, compared to $44.6 billion for the same period last year. Same-store sales for the first quarter also were up 3.5 percent, and digital sales for the period were up 15 percent. Kroger’s Q1 net earnings were $962 million, compared […]
2 min read
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  1. Agencies & Vendors

Kantar reveals annual top 100 valuable brands

NEW YORK — Apple retains its crown as the world’s most valuable brand, for the second year in a row, in the Kantar BrandZ Most Valuable Global Brands Report 2023. The latest ranking shows that the total brand value of the world’s top 100 brands now stands at $6.9 trillion for 2023. Despite a 20% drop […]
4 min read
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  1. Department: Beverage

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
4 min read
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  1. Trends & External Forces

The Case For Greater Government Regulation Of Retail Competition

The New York Times had an op-ed piece the other day entitled “The Real Reason Your Groceries Are Getting So Expensive,” in which author Stacy Mitchell, executive director of the Institute for Local Self-Reliance, made the argument that enforcement of the Robinson-Patman Act, “which mandates that suppliers offer the same terms to all retailers,” needs […]
3 min read
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  1. Department & Category

Restaurants that have Success Do Leave Clues

  Giving credit where credit is due.  The grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top-line sales and bottom-line profits in every channel of retail foodservice, much of which was adopted from successful restaurants.  According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the recent insights […]
3 min read
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  1. Media & Marketing

Digital Commerce Re-Tales: Abi Harmon

The Digital Commerce Re-Tales series highlights personal and professional stories from the people and brands defining the direction of digital commerce. While each profile is as unique as the figures themselves, they share common themes such as learning to navigate the ever-changing nature of the eCommerce industry. “I recently have been trying to convince my […]
6 min read
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  1. Retailer Media

Looking Beyond Retail Media’s Familiar 4 Walls: The Importance of Omnichannel in ‘Retail Media 2.0’

For retailers that have spent years or decades building up their businesses, stores have been shaped into castles — absolute domains where the retailers are able to control the infrastructure through a complete understanding of what, when and how they sell. Endcaps, wobblers, shelf talkers and other essential tools shaped what we can now consider […]
3 min read
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  1. Trends & External Forces

STIMULATE Announces Sexual Wellness Keynote Speaker, Author and Somatic Educator Pamela Madsen

Nashville, TN – May 2, 2023 – STIMULATE: A B2B Sexual Wellness Trade Show looks forward to welcoming Author, Founder of BackToTheBody.org and Somatic Wellness Coach Pamela Madsen as a keynote speaker to the upcoming STIMULATE Show taking place in Nashville, TN on July 24 + 25, 2023. Madsen, a Somatic Wellness Coach with a Master’s […]
4 min read
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  1. Channel: Mass

Walmart Offers Free Walmart+ Memberships To New Moms

Walmart announced a new Mother’s Day promotion, offering free one-year Walmart+ memberships, which usually costs $80 apiece, to as many as 20,000 new moms who give birth in hospitals during the month of May. The company says that the campaign, dubbed the “Mother of All Savings Memberships,” “showcases how Walmart+ is the ultimate mom hack, […]
< 1 min read
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  1. Channel: Grocery

NACDS Foundation adds board members

PALM BEACH, Fla.– At the National Association of Chain Drug Stores (NACDS) Annual Meeting, the NACDS Foundation announced the addition of five first-time members to the NACDS Foundation board of directors. Each Director will serve a one-year term. First-time NACDS Foundation board of directors include: Naomi Duvall, Cardinal Health Lisa Paley, Haleon Marvin Vines, The Coca-Cola Company Summer […]
2 min read
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  1. Trends & External Forces

Amazon unveils Anti-Counterfeiting Exchange

SEATTLE — Amazon has launched the Anti-Counterfeiting Exchange (ACX), the company said Thursday, describing the exchange as an industry collaboration designed to make it safer to shop online and more difficult for counterfeiters to move among different stores to attempt to sell their counterfeit goods. ACX allows participating stores to share information about confirmed counterfeiters […]
3 min read
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  1. ESG
  2. Data & Insights
  3. Operations & Supply Chain

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Retail Operations
  12. Merchandising
  13. Stores & Formats

Why Amazon’s Just Walk Out initiative failed – and why it’s not the end of checkout free technology

It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]
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