Media & Marketing The Fundamentals of eCommerce with Jelmar’s Valeria Shumaker The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands. Follow Valeria Shumaker on LinkedIn at: https://www.linkedin.com/in/valeriashumaker/Follow Jelmar on LinkedIn at: https://www.linkedin.com/company/jelmar/Follow Jelmar online at: https://clrbrands.com/ Valeria answers these questions: Please walk us through pivotal roles in your professional career that have […] The CPG Guys March 27, 2024March 27, 2024 2 min read Marketing: Social MediaPodcastsData & InsightsShoppersConsumersOmnichannelTechnology & InnovationOperations & Supply ChainMarketing: UGC 0 Saving Bookmark this article Bookmarked
Retail Ecosystem Kim Kardashian’s Skims is making bride-to-be Alex Cooper the star of its wedding brand Alex Cooper, whose “Call Her Daddy” podcast has made her the most listened-to female podcaster, is starring in a new campaign for Kim Kardashian’s Skims brand. CNBC March 26, 2024March 26, 2024 < 1 min read Podcasts 0 Saving Bookmark this article Bookmarked
Retail Ecosystem ThirdLove’s Co-Founder Shares the Brand’s Customer Acquisition and Retention Approach In episode 445 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews David Spector, co-founder and chairman of ThirdLove, a women’s intimates and lifestyle brand. Listen in as Spector shares the genesis of the company (0:45), his professional background prior to co-founding the company (4:20), his current role at the business (6:10), and how ThirdLove approaches […] TotalRetail March 25, 2024March 26, 2024 < 1 min read AcquisitionIndustry Conferences and EventsShoppersGoogleExecutivesMarketing: Social MediaData & InsightsConsumersResults & InvestmentPodcastsConsultingESG and CSRPredictions and ForecastsMarketing: Loyalty & SubscriptionPartnershipsStrategy 0 Saving Bookmark this article Bookmarked
Media & Marketing How Roku is Shaping the Shoppable Content Era Connected TV (CTV) is becoming a central marketing and advertising channel for brands as streaming networks bolster their subscription offerings. They’re becoming a conduit for delivering engaging, personalized campaigns that drive brand awareness, product discovery, in-store traffic and conversions. Roku is helping drive this new era of shoppable content by providing the streaming devices consumers […] Retail Remix Podcast March 25, 2024March 25, 2024 < 1 min read Marketing: BroadcastStreamingMarketing: Digital MediaPodcastsConsumersCustomer ExperiencePartnershipsWalmartMarketing: Direct & PersonalizationMarketing: In StorePredictions and ForecastsStore LocationTechnology & InnovationTrends: FinanceBNPL 0 Saving Bookmark this article Bookmarked
Data & Insights What Brands Need To Know To Build a Healthy D2C Strategy DSI “Long term, definitely, you want to be able to get to that point of direct to consumer because of the wealth of data that you get … [and] that control as well … And you can see many brands out there are all testing the water, so you don’t want to be the last one […] Digital Shelf Institute March 25, 2024March 25, 2024 9 min read Data & InsightsMerchandisingStrategyHealth & WellnessOperations & Supply ChainConsumersShoppersPredictions and ForecastsExecutivesMarketing: Social MediaPodcastsAmazonCustomer ExperienceStore Location 0 Saving Bookmark this article Bookmarked
Retail Ecosystem Shoptalk 2024 Recap The CPG Guys are joined by Justin Honaman, Host of the ContentCast podcast and Head of Worldwide CPG & Retail Go-To-Market at Amazon Web Services as they recap the key themes discussed at the 2024 Shoptalk Conference which took place in Las Vegas Sept 17-20, 2024. Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonamanFollow The Contendercast […] The CPG Guys March 25, 2024March 25, 2024 < 1 min read PodcastsIndustry Conferences and EventsPredictions and ForecastsMarketing: Social MediaAmazonTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Channel: Grocery Disruptive Retail Media with Hy-Vee’s Kayla Winstead The CPG Guys are joined in this episode by Kayla Winstead, VP of Retail Media at Hy-Vee, the Iowa-based grocery retailer with over 280 large-format grocery stores in 8 states. Hy-Vee’s Retail Media Platform in known as Red Media. Follow Kayla Winstead on LinkedIn at: https://www.linkedin.com/in/kaylabasart/ Follow Hy-Vee on LinkedIn at: https://www.linkedin.com/company/hy-vee/ Follow Hy-Vee Red […] The CPG Guys March 20, 2024March 20, 2024 2 min read Hy-VeeRegional GroceryMarketing: Retail MediaMarketing: Social MediaPartnershipsPodcastsMarketing: In StoreTechnology & InnovationPredictions and ForecastsData & InsightsResults & InvestmentShoppersSponsoredStreamingBrick and MortarAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights How Unleashed Brands Connects With Families Across its Portfolio In episode 444 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Michael Browning, co-founder and CEO of Unleashed Brands, a portfolio of innovative brands that help kids learn, play and grow, including Urban Air, Snapology, and The Little Gym. Listen in as Browning provides an overview of Unleashed Brands (0:55), discusses why he launched the […] Joe Keenan March 19, 2024March 19, 2024 2 min read Data & InsightsShoppersExecutivesAcquisitionTargetPredictions and ForecastsPodcastsAssociates 0 Saving Bookmark this article Bookmarked
Merchandising Speak the CFO’s Language To Grow Digital Shelf Investments DSI “A lot of business cases, they depend on internal efficiency gains. But if you don’t measure this … then it will never lead to project success or success on the digital shelf … Have a measuring mindset.” — Ilse Goverts-van Kesteren, Lead Business Consultant, Wunderman Thompson When Wunderman Thompson asked […] Digital Shelf Institute March 18, 2024March 18, 2024 10 min read MerchandisingResults & InvestmentData & InsightsExecutivesConsumersPodcastsTargetMarketing: Social MediaPartnershipsReturnsKrogerPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Data & Insights Jason & Scot Show: Temu Deep Dive with Earnest Analytics Michael Maloof, Head of Marketing for Earnest Analytics, joined Jason Goldberg and Scot Wingo on the latest episode of the Jason & Scot Show, a weekly podcast with the latest e-commerce news and events. The topic of discussion was Temu, the online marketplace operated by the Chinese e-commerce company PDD Holdings, which has become the […] Earnest Research March 18, 2024April 24, 2024 3 min read Data & InsightsShoppersDept. NonfoodStreamingMarketing: BroadcastStrategyResults & InvestmentPodcastsHoliday & EventsDept. ApparelConsumersAmazon 0 Saving Bookmark this article Bookmarked
Retail Operations Investigating the Evolved Customer Journey: Trends, Challenges & Priorities Retailers know that digital influences the customer journey, from initial awareness to post-purchase. So why is there still such a staggering divide between consumers’ digital and physical brand experiences? We explore the gaps, challenges and opportunities on this week’s Retail Remix with Justin Racine and Zach Zalowitz of Perficient. Together with host Alicia Esposito, they […] Retail Remix Podcast March 18, 2024March 18, 2024 < 1 min read OmnichannelShoppersPodcastsCustomer ExperiencePredictions and ForecastsOperations & Supply ChainConsumersTechnology & InnovationStore LocationSponsoredMarketing: In Store 0 Saving Bookmark this article Bookmarked
Shopper & Customer Talking Technology with FMI’s Doug Baker The CPG Guys are joined in this episode by DOug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and […] The CPG Guys March 16, 2024March 16, 2024 < 1 min read Marketing: Social MediaDept. GroceryTechnology & InnovationPodcastsConsumersAssociates 0 Saving Bookmark this article Bookmarked
Technology & Innovation Will Search Engine Traffic Really Drop 25% by 2026, As Gartner Predicts? Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said. “with search marketing losing market share to AI chatbots and other virtual agents.” The prediction seemed aggressive, especially given that Microsoft Bing — with its […] Bigtechnology March 15, 2024March 21, 2024 7 min read Technology & InnovationAIBigTechPredictions and ForecastsData & InsightsStore LocationAmazonInsight ProvidersPodcastsChatGPTGoogleMarketing: VoiceMarketing: Social MediaMarketing: BroadcastStrategyTikTokStreamingConsumersVendorsExecutivesGovernmentOperations & Supply ChainESG and CSR 0 Saving Bookmark this article Bookmarked 5
Channel: Ecommerce & Digital Affordable Last Mile Groceries Delivery with Buncha’s Bharat Pulgam The CPG Guys are joined in this episodee by Bharat Pulgam, Founder & CEO of Buncha, a last-mile technology company that uses W2 shoppers and refrigerated vehiclesto provide best in class service. With a unique batching system, Buncha is able to work with retailers to maximize deliveries in a reliable and efficient manner. What sets […] The CPG Guys March 13, 2024March 13, 2024 2 min read DeliveryMarketing: Social MediaPodcastsShoppersDept. RefrigeratedTechnology & InnovationAssociatesCustomer ExperienceConsumersDept. FuelCOVID19MerchandisingPartnershipsPredictions and ForecastsResults & InvestmentSponsoredSustainabilityExecutives 0 Saving Bookmark this article Bookmarked
Retail Ecosystem Finding Your Passionate Core Customer This week we explore some of the content from Steve’s forthcoming book Leaders Leap: Transforming Your Company at the Speed of Disruption, which is now available for pre-order at book retailers worldwide. In particular, we go deep on a strategy of being “Special, Not Big” by significantly narrowing the aim of the customers you serve […] Remarkable Retail Podcast March 12, 2024March 12, 2024 2 min read PodcastsShoppersMarketing: Social MediaDept. GroceryConsultingInternational - North AmericaIndustry Conferences and EventsDept. ApparelData & InsightsConsumersEconomyESG and CSRTechnology & InnovationPredictions and ForecastsResults & InvestmentSponsoredStrategyTargetAmazon 0 Saving Bookmark this article Bookmarked
Media & Marketing HSN Evolves Video Commerce Across Channels, From Cable to TikTok In episode 443 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rob Robillard, chief merchandising officer of HSN, a leading interactive and lifestyle retailer that is part of Qurate Retail Group. Listen in as Robillard provides an overview of HSN’s history in enabling video commerce and live shopping (1:00), the retailer’s increased focus on streaming […] Joe Keenan March 12, 2024March 12, 2024 2 min read Dept. HBCDept. Natural / OrganicMerchandisingShoppersMarketing: Social MediaTikTokHealth & WellnessOperations & Supply ChainExecutivesStreamingAcquisitionStrategyTechnology & InnovationDept. NonfoodMarketing: Digital MediaMarketing: Loyalty & SubscriptionData & InsightsPartnershipsPodcasts 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Using In-Depth Retail Media Analytics To Refine DSP Performance DSI “A big trap that a lot of brands fall into is, they may have some growth goals … but they’re overly focused on bottom-of-funnel metrics like ROAS [return on investment]. And that is just going to kill any innovation that you might have.” — Kiri Masters, Head of Retail Marketplace Strategy, Acadia Measuring Amazon Deliver Service […] Digital Shelf Institute March 11, 2024March 11, 2024 9 min read AmazonData & InsightsMarketing: Retail MediaConsumersMerchandisingTechnology & InnovationShoppersStrategyResults & InvestmentMarketing: UGCCompetitionAcquisitionPredictions and ForecastsMarketing: Social MediaPodcastsReturnsCustomer ExperienceWalmartHealth & WellnessOperations & Supply ChainPartnerships 0 Saving Bookmark this article Bookmarked
Media & Marketing Command Your Brand with PriceSpider’s Brett Banner & Rae Guimond We are partnering on today’s episode with Pricespider, who helps the world’s brands, big and small, to enrich the consumer journey and build long-lasting relationships with their shoppers, resulting in more revenue and higher profit margins. The CPG Guys are joined in this episode by SVP of strategy & Director of strategy for PriceSpider – […] The CPG Guys March 9, 2024March 9, 2024 2 min read Marketing: Social MediaTechnology & InnovationAIPodcastsStrategyShoppersConsumersData & InsightsPartnershipsMarketing: TradePricing & PromotionsPredictions and ForecastsESG and CSRMerchandisingMarketing: In StoreMarketing: Digital MediaExecutivesCOVID19Vendors 0 Saving Bookmark this article Bookmarked
Data & Insights The Innovation Conversation: Data Illuminated The continuing goal of “The Innovation Conversation” is to explore some facet of the fast-changing, technology-driven retail landscape and how it affects businesses and consumers. It is, we think, fertile territory … and one that Tom Furphy – a former Amazon executive who led the team that developed Amazon Fresh, and currently CEO and Managing […] MorningNewsBeat March 6, 2024March 6, 2024 < 1 min read Technology & InnovationData & InsightsBig DataConsumersAmazonPredictions and ForecastsShoppersWalmartMarketing: Social MediaExecutivesMarketing: In StoreUnileverTrends: RetailKrogerResults & InvestmentRegional GroceryPodcastsPartnershipsDept. FreshAlbertsons / Safeway 0 Saving Bookmark this article Bookmarked
Trends & External Forces Retailing in a Time of Mass Distraction with Andrea Dorigo, Adidas Head of Global Retail Our guest this week is Andrea Dorigo Head of Global Retail for Adidas. Andrea shares many strategic leadership lessons gleaned from his incredibly deep and diverse experience working across a spectrum of international brands. Now he leads a network of more than 2,000 stores for one of the world’s most iconic vertically integrated brands. We […] Remarkable Retail Podcast March 5, 2024March 5, 2024 2 min read PodcastsGovernmentMarketing: Social MediaPredictions and ForecastsDept. ApparelShoppersInternational - North AmericaDept. GroceryData & InsightsResults & InvestmentPartnershipsTechnology & InnovationInternationalIndustry Conferences and EventsBrick and MortarConsumersESG and CSRConsultingHoliday & EventsWarby ParkerBest BuyStart UpsStrategyLowesAmazon 0 Saving Bookmark this article Bookmarked
Data & Insights How To Maintain Dominance on the Amazon Retail Media Network With Advanced Data Analytics DSI “If you have top organic placement, having always-on paid is probably not the best use of dollars. But what happens if you don’t is, you’ll see your organic ranks start to come down … a slow in and out strategy is actually how you can keep your balloon up in the air.” — Aisha Khan, […] Digital Shelf Institute March 4, 2024March 4, 2024 8 min read AITechnology & InnovationData & InsightsAmazonMarketing: Retail MediaConsumersMerchandisingHealth & WellnessDept. Natural / OrganicStrategyPredictions and ForecastsTargetSponsoredMarketing: Social MediaMarketing: In StorePodcastsCompetitionMetaverseConsultingTrends: TechMarketing: UGCDeep Dives 0 Saving Bookmark this article Bookmarked
Retail Ecosystem Celebrating 200 Episodes: Our Top 5 Geek-Out Moments Four years and 200 episodes later, we’re celebrating how far the retail industry and the Retail Remix podcast have come! What better way to do that than to listen back to the conversations that sparked some of the show’s top geek-out moments? Listen to find out which guests drove some of our most thought-provoking conversations […] Retail Remix Podcast March 4, 2024March 4, 2024 < 1 min read PodcastsPredictions and ForecastsStrategySponsoredOmnichannelShoppers 0 Saving Bookmark this article Bookmarked
Media & Marketing [PODCAST] Redefining Incentives: How Retailers Are Moving Beyond Coupons and Loyalty Points Listen to this three-part podcast series, find out how incentive approaches are changing and what retail innovators are doing differently. RetailDive March 4, 2024March 4, 2024 < 1 min read PodcastsPricing & PromotionsMarketing: TradeMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Media & Marketing Prof G Markets: What Killed the Apple Car? Shein Eyes a London IPO, and The Granolas Scott shares his thoughts on what might have been the final nail in the coffin for the decade-long effort to build an Apple car. He also discusses what it means for Shein to explore an IPO in the UK instead of the U.S., and explains why he’d still like to invest in the company. Finally, […] The Prof G Show March 4, 2024March 4, 2024 < 1 min read Start UpsResults & InvestmentInternational - UKPodcastsMarketing: Brand 0 Saving Bookmark this article Bookmarked
Data & Insights 4 Key Point-of-Sale Trends for 2024 The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. The centrality of the POS has led both retailers and solution providers to integrate it with other fundamental operational systems, from inventory and order management to customer relationship management (CRM) and, of course, payments. As if this […] Retail TouchPoints March 2, 2024March 2, 2024 5 min read Technology & InnovationAIShoppersData & InsightsTech: CashierlessPredictions and ForecastsAssociatesMarketing: Direct & PersonalizationMarketing: In StoreCustomer ExperienceBOPISOperations & Supply ChainDept. NonfoodBNPLMarketing: Social MediaCostcoCOVID19WegmansWalmartConsumersTrends: FinanceCryptoGoogleRegional GroceryMarketing: Loyalty & SubscriptionExecutivesPodcasts 0 Saving Bookmark this article Bookmarked
Technology & Innovation Inside the Crisis at Google It’s not like artificial intelligence caught Sundar Pichai off guard. I remember sitting in the audience in January 2018 when the Google CEO said it was as profound as electricity and fire. His proclamation stunned the San Francisco audience that day, so bullish it still seems a bit absurd, and it underscores how bizarre it […] Bigtechnology March 2, 2024March 2, 2024 5 min read Technology & InnovationAIGoogleBigTechData & InsightsPredictions and ForecastsAmazonPodcastsMarketing: Social MediaExecutivesChatGPTAssociatesLegal & CriminalMarketing: BroadcastMarketing: VoiceStore LocationStreamingAutonomous VehiclesESG and CSRVendorsGovernmentInclusivityInsight ProvidersStrategy 0 Saving Bookmark this article Bookmarked
Shopper & Customer Using Science to Do Good with Consumer Reports’ Former Chief Scientific Officer James Dickerson The CPG Guys are joined in this episode by James H. Dickerson, PhD, former Chief Scientific Officer at Consumer Reports. Follow James on LinkedIn at: https://www.linkedin.com/in/james-h-dickerson-phd/ James answers these questions: Would you walk our audience through some of the pivotal professional experiences in your career that have led you to AMTIL? Can you share your […] The CPG Guys February 28, 2024February 28, 2024 2 min read ConsumersPodcastsMarketing: Social MediaTrends: ConsumerTechnology & InnovationPredictions and ForecastsData & Insights 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain How Alibaba is Powering Sustainable Supply Chains for B2B Sellers In episode 441 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Yikun Shao, head of supply chain, North America at Alibaba.com, a leading platform for global B2B e-commerce. Listen in as Shao discusses his professional background and current role at Alibaba.com (0:55), leveraging the organization’s supply chain capabilities to empower small businesses (3:45), the adoption […] Joe Keenan February 28, 2024February 28, 2024 < 1 min read Operations & Supply ChainSustainabilityPodcasts 0 Saving Bookmark this article Bookmarked
Corporate Strategy Tractor Supply’s Remarkable “Life Out Here” Growth Story with CEO Hal Lawton (E) This week we’re reprising our November 2022 interview with Hal Lawton, President & CEO of Tractor Supply Co, a truly remarkable retailer that has delivered some of the strongest results of any brand during the past five years. We explore Hal’s diverse journey from McKinsey, to Home Depot, to eBay, to Macy’s and on to Tennesee-based […] Remarkable Retail Podcast February 27, 2024February 29, 2024 3 min read ExecutivesTractor Supply CompanyPodcastsMarketing: Social MediaTechnology & InnovationConsumersOperations & Supply ChainData & InsightsShoppersConsultingBrick and MortarHome DepotDept. GroceryMerchandisingInternational - North AmericaStrategyIndustry Conferences and EventsDeliveryESG and CSRWalmartBig DataOwned Brands (Private Label)Predictions and ForecastsSustainabilityTargetAmazon 0 Saving Bookmark this article Bookmarked
Trends & External Forces How Stitch Fix Blends the Art and Science of Merchandising Stitch Fix has access to rich data and insights to understand consumers’ wants, needs and behaviors. Additionally, it harnesses the unique knowledge and expertise of its styling and merchandising teams to ensure it is striking the right balance between personalized service and surprise and delight. During this episode of Retail Remix, Loretta Choy, Chief Merchandising […] Retail Remix Podcast February 26, 2024February 26, 2024 < 1 min read Predictions and ForecastsMerchandisingPodcastsTechnology & InnovationData & InsightsTrends: RetailIndustry Conferences and EventsConsumersShoppersOperations & Supply ChainMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Channel: Mass Channel: Mass Department: Consumer Durables Department: Nonfood Media & Marketing Data & Insights Shopper & Customer Trends & External Forces Merchandising Operations & Supply Chain Target’s April 2024 Circle Sale was its largest by sales lift Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […] Written by Earnest Research April 25, 2024April 25, 2024 Saving Bookmark this article Bookmarked
Department: Consumer Durables Media & Marketing Data & Insights Shopper & Customer Trends & External Forces Stores & Formats TikTok Shop customers spend more at lower ticket apparel retailers Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […] Written by Earnest Research April 24, 2024April 24, 2024 Saving Bookmark this article Bookmarked
Trends & External Forces Corporate Finance Corporate Purpose ESG Media & Marketing Data & Insights Technology & Innovation Trends & External Forces Associates & Employees Where Does One U.S. Tax Dollar Go? See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […] Written by Visual Capitalist April 24, 2024April 24, 2024 Saving Bookmark this article Bookmarked
Technology & Innovation Technology & Innovation AI boosts innovation in ingredient selection, formulation AI could minimize the traditional trial-and-error approach in product development. Written by Supermarket Perimeter April 24, 2024April 24, 2024 Saving Bookmark this article Bookmarked
Media & Marketing Data & Insights Trends & External Forces Google Won’t Pull Cookies In 2024 Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger. Written by AdExchanger April 23, 2024April 24, 2024 Saving Bookmark this article Bookmarked