KraftHeinz

Articles about Kraftheinz

  1. Trends & External Forces

Informa Connect’s PAP – Patient Assistance & Access Programs

Informa Connect’s PAP – Patient Assistance & Access Programs March 19-21, 2024 Pre-Conference Workshops on March 18, 2024 Philadelphia Marriott Downtown in Philadelphia, PA Exclusive Offer – Be sure to use your exclusive promo code 24DC10 to save 10% off* of your registration. It is our responsibility as an industry to ensure patients have access […]
4 min read
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  1. CPG: Food

Philadelphia High School Seniors Pitch Products Shark Tank-Style for Funding

There’s a unique opportunity starting up at the Science Leadership Academy in Philadelphia. It’s giving its high school seniors an unusual platform to showcase their innovation and win funding for their creative projects. This exciting initiative is like a mini version of the popular TV show, ‘Shark Tank’.
< 1 min read
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  1. Trends & External Forces

Your Views:  Contrarian Views

Yesterday we had a piece about how how ESG (environmental, social and governance) and DEI (diversity, equity and inclusion) have lost their luster with many companies. One MNB reader responded: First of all, I appreciate your nuanced position on ESG and DEI, which is in keeping with your ability to see all sides of any […]
10 min read
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  1. Corporate Strategy

Building A Competitive Advantage

Strategy is “Future Competitive Advantage”. This definition works both at the level of the firm and at the level of the individual. What will the future look like? How will the marketplace change with evolving customer needs and expectations? Who will the competition be not just now but in the future? Relative to these future […]
4 min read
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  1. Data & Insights

Strategic Myopia.

Strategy is “Future Competitive Advantage”. This definition works both at the level of the firm and at the level of the individual. What will the future look like? How will the marketplace change with evolving customer needs and expectations? Who will the competition be not just now but in the future? Relative to these future […]
5 min read
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  1. Shopper & Customer

How Do you Know the Price of Your Products are too HIGH?

  When asked what’s more important where you sell your product or the price of the product?  The answer may be more difficult than you think.  If you were to ask PepsiCo, they might just say the value of their product is at the intersection of what consumers are willing to pay for it and […]
3 min read
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  1. Trends & External Forces

Worth Reading:  The Devolution Of “Plant-Based”

The Atlantic – which is fast becoming one of my favorite reads – has a story about how “plant-based” has become a description that has lost all meaning. An excerpt: “The ‘plant-based’ label lives on in virtually every food product imaginable: instant ramen, boxed mac and cheese, Kraft singles, KitKat bars, even queso. You can […]
< 1 min read
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  1. Channel: Delivery

Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. Instacart offers insights on consumer shopping behavior […]
2 min read
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  1. Channel: Delivery

Instacart seeks off-site retail media scale with Google Shopping ads pact

Dive Brief Danone and Kraft Heinz are among the CPG brands taking advantage of a partnership that uses Instacart data to better target shopping ads. Published Jan. 9, 2024 Google Shopping ads leveraging Instacart’s retail media data seek to reach high-intent consumers. Courtesy of Instacart
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  1. Channel: Delivery

Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. Instacart offers insights on consumer shopping behavior […]
2 min read
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  1. CPG: Food

Oscar Mayer Opens Applications to Get Behind the Wheel of an American Icon: The Wienermobile

PITTSBURGH & CHICAGO–(BUSINESS WIRE)–Hot Dog! Today, Oscar Mayer® announced the opening of Hotdogger applications, inviting fans to apply for a one-year, full-time, paid gig behind the wheel of the iconic Wienermobile. Open through January 31, the relished position offers fans the opportunity to become official spokespeople of the brand while living out its mission: sparking […]
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  1. Technology & Innovation

Insomnia Cookies sweetens US customer loyalty and CX with PAR Technology Punchh

Insomnia Cookies serves warm cookies all day and late into the night from 240 stores in the US and via its delivery channel. It has selected ParTech Inc’s PAR Punchh loyalty and offers solution to evaluate and strengthen customer connections, increase frequency, and maximise spend.  The restaurant loyalty platform is designed to enhance the customer […]
2 min read
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  1. Media & Marketing

Experiences Are the Way to Meet Today’s Loyalty Expectations

Customer loyalty, like many aspects of commerce, has undergone a major transformation since 2020 — away from transactional benefits and toward enriched experiences. Before the onset of the pandemic, points redemption and “buy some get some” loyalty models were already losing out to value-focused loyalty offerings like subscriptions, design services, and member pricing that are […]
4 min read
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  1. Shopper & Customer

2024 Predictions: What We Can Expect in the Year Ahead

As we prepare to enter a new year, what can we expect? To answer this question, the Food Biz Wiz team joined forces with the folks at ECRM & RangeMe to examine what’s been working – and what’s not working – over the past twelve months, and to share our views on how it will […]
6 min read
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  1. Channel: Marketplace

Why Shopify’s 2023 AI Releases Could Change the SMB E-Commerce Game

Rare is the e-commerce small to midsize business (SMB) that has the time, resources and expertise to build its own website. It’s basically Amazon.com, Shopify, a Shopify competitor, or bust. Thanks to a bunch of artificial intelligence-powered releases from Shopify in the second half of 2023, that’s not necessarily as limiting as it might sound. […]
3 min read
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  1. Shopper & Customer

What Kinds of Shopping Experiences Will Shape the Future of Stores? DSI

“When we talk about omnichannel native, what we try to think about is a seamless path for the consumer. “ — Stewart Samuel, Director of Retail Futures, IGD The pandemic fundamentally changed how we shop, with many people becoming accustomed to online and omnichannel shopping. Rather than eradicate shoppers’ interest in physical stores, though, this […]
9 min read
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  1. Department: Food

Add Another Product To The List Of Items Affected By Climate Change

We’ve had stories recently about how the availability and even the quality of a wide variety of products – including apples, beer, wine, olive oil and truffles – are being affected by climate change. Now we can add ketchup to the list,. The Wall Street journal writes that “plant breeders at Bayer are testing whether […]
2 min read
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  1. CPG: Food

Kraft Heinz Announces Updates to Executive Leadership Team

PITTSBURGH & CHICAGO–(BUSINESS WIRE)–Today, The Kraft Heinz Company (Nasdaq: KHC) (the “Company” or “Kraft Heinz”) announced new members of its Executive Leadership Team that will partner with Carlos Abrams-Rivera when he assumes the Chief Executive Officer role beginning in the 2024 fiscal year. “Over the past four years under Miguel’s leadership, we’ve made great progress […]
< 1 min read
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  1. Trends & External Forces

Drug Channels Outlook 2024 (NEW Live Video Webinar)

It’s time for our most popular event of the year! Dr. Adam J. Fein, CEO of Drug Channels Institute (DCI) and the author of Drug Channels, invites you to join him for DCI’s new live video webinar: Drug Channels Outlook 2024 This event will be broadcast live on Friday, December 15, 2023 12:00 p.m. to […]
3 min read
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  1. Channel: Ecommerce & Digital

Your Views:  Lessons Never Learned

Regarding Ahold Delhaize’s decision to sell FreshDirect to Getir less than three years after acquiring it, one MNB reader wrote: I guess Ahold didn’t learn the lesson on warehouse to home delivery from their Peapod experience. The Fresh Direct purchase made sense in NYC where Stop&Shop had limited penetration compared to Philadelphia where Giant was […]
3 min read
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  1. Channel: Mass

Target Thanksgiving Dinner for 4 less than $25

  Cash strapped, time starved, and college loans are just some of the problems driving Gen Z and Millennial consumers to the dinner table at home this year.  However, if you are not going out for Thanksgiving to a restaurant or relatives Target has a deal for you. According to Steven Johnson Grocerant Guru® at […]
3 min read
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  1. Channel: Grocery

Ahold Delhaize Sells FreshDirect To Turkish E-Grocer Getir

Ahold Delhaize USA announced this morning that it is selling the FreshDirect e-grocery business in which it acquired an 80 percent stake less than three years ago. The buyer is Getir, a Turkish e-commerce company that largely operates in Europe, but does have so-called instant delivery operations in Chicago, New York and Boston, where it […]
3 min read
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  1. Trends & External Forces

DTC Health Care Apparel Brand Figs Opens First Store in LA

Direct-to-consumer health care apparel and lifestyle brand Figs has opened its first permanent physical retail space in LA’s Century City Mall. In addition to providing shoppers — who Figs refers to as “Awesome Humans” — with the opportunity to touch and try on products, the store, dubbed a “Community Hub,” will host events to celebrate […]
2 min read
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Editor’s Choice

  1. ESG
  2. Data & Insights
  3. Operations & Supply Chain

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Retail Operations
  12. Merchandising
  13. Stores & Formats

Why Amazon’s Just Walk Out initiative failed – and why it’s not the end of checkout free technology

It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]
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