General Mills

Articles about General Mills

  1. Media & Marketing

Crunch, Crackle, Chomp: Why CPG Brands Are Turning Their Sound On With Sonic Branding

In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […]
3 min read
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  1. CPG: Food

Yoplait unveils yoghurt awareness campaign

Yoplait presents a new campaign featuring TV presenter Josie Gibson and her son Reggie, to highlight the benefits of the calcium and vitamin D in yoghurt. The campaign, which includes out of home advertising, social, digital, influencer activity and sampling, comes just weeks after the… This story continues at Yoplait unveils yoghurt awareness campaign Or […]
< 1 min read
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  1. CPG: Food

Old El Paso launches Team GB campaign for Paris Olympics

Old El Paso has launched a Team GB campaign for the Paris 2024 Olympic Games. Old El Paso has announced a stand-out campaign as part of its continued partnership with Team GB as part of the highly-anticipated 2024 Paris Olympic Games. The link-up kicks off… This story continues at Old El Paso launches Team GB […]
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  1. Department & Category

The Grocerant Guru Takes a Look at Hamburger Helper’s Refresh

  Retailers take notice, it’s the Grocerant Guru® here with some insights on a recent brand refresh that caught my eye. Let’s talk Hamburger Helper! Regular readers of this blog know that consumers are dynamic not static. Now we all know many legacy brands need a little sprucing up. Eagle Foods, based in Cleveland, Ohio, […]
3 min read
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  1. Department & Category

Here are the most popular foods for those watching NCAA Basketball Tournament

  There is but one problem in the Grocerant Guru’s house this time of year.  That problem is a desire to consumers some of all the top popular foods for watching NCAA Basketball Tournament every game! Even with family and friends visiting, watching are rooting for teams they some never even heard of all of […]
2 min read
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  1. CPG: Food

Behind the Focus Group Glass

I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science.  Focus group glass can distort insights like a fun house mirror.  It can easily be shaped by the team’s own biases and politics. Quotes can be cherry-picked […]
3 min read
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  1. Technology & Innovation

AI is more creative than humans? Not so fast.

By Doug Stephens A recent study at the University of Arkansas pitted 151 human test subjects against Chat GPT-4 in a series of tests for creativity. Their findings concluded that, on average, GPT-4 produced more creative and useful responses across 4 commonly accepted testing protocols, when compared to responses from human participants. I found this […]
3 min read
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  1. Channel: Convenience

Casey’s General Stores excels at Mix & Match Meal Bundling

  At the intersection of getting the consumers interested in your brand and elevating meal bundling options Casey’s General Stores is focused on consumer messaging that they are about more than just gasoline and pizza according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. ·         Did you know that: 1.       Casey’s has […]
3 min read
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  1. CPG: Food

Nature Valley targets ‘Happily Hectic’ lifestyles

Nature Valley bars are back on screens since 2021 with a new creative that illustrates Nature Valley as the snack that equips ‘happily hectic families’. The fast-paced, attention-grabbing adverts will feature across ITV, Channel 4, Sky and Good Morning Britain, and during series enjoyed by… This story continues at Nature Valley targets ‘Happily Hectic’ lifestyles […]
< 1 min read
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  1. Associates & Employees

Worth Reading:  Prison Labor, Supply Chains, & The US Food Industry

The Associated Press has published an extensive investigative story about how many of America’s most popular and successful food brands are benefitting from what essentially is slave labor under a different name. An excerpt: “Intricate, invisible webs … link some of the world’s largest food companies and most popular brands to jobs performed by U.S. […]
2 min read
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  1. Department & Category

FMI welcomes new members to its board

ARLINGTON, Va.  — FMI – The Food Industry Association, on Friday welcomed new members to its board of directors. The new directors, elected at a January 2024 board meeting, further build on FMI’s commitment to maintain a broad representation of the supplier and retailer/wholesaler communities within its leadership, the association said. “The food industry is […]
2 min read
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  1. Department: Food

Breakfast Gets Traction With Young People

Axios reports that our mothers, apparently, were right – breakfast is once again becoming the most important meal of the day. Here’s how it frames the story:  “Cereal is (largely) out, but hot honey sandwiches, cinnamon roll pancakes and wonuts — a waffle/doughnut hybrid — are in as more chefs try to lure us out […]
2 min read
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  1. Media & Marketing

The expert guide to climbing the Brand Management career ladder

In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence,  […]
< 1 min read
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  1. CPG: Food

How CPG Brands Can Deliver a Best-in-Class DTC Experience DSI

“We started realizing that DTC was the fastest way to get our products in front of consumers and get real-life feedback.” — Carter Jensen, Senior Manager of Global Ecommerce, General Mills In recent years, we’ve seen upstart and digitally native brands launch their own direct-to-consumer (DTC) experiences, but General Mills is proving legacy brands and […]
11 min read
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  1. Channel: Mass

Walmart, General Mills Team On Regenerative Agriculture

Feedstuffs announced that “General Mills, Walmart and Sam’s Club recently announced a collaboration to help accelerate the adoption of regenerative agriculture on 600,000 acres in the U.S. by 2030. This represents the approximate number of acres General Mills engages to source key ingredients for its products sold through Walmart and Sam’s Club. Initial projects will […]
< 1 min read
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  1. Trends & External Forces

Top Ecommerce Trends That Will Reshape the Industry’s Future DSI

“2023 was very much a feeling that … we were moving past this period of extreme volatility.” — Russ Dieringer, CEO, Stratably If you want to understand the pulse of ecommerce trends that will reshape the industry in the coming years, there’s probably no better place to be than the Consumer Analyst Group of New York […]
8 min read
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  1. Department: Consumer Durables
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  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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