Marketing: Direct & Personalization

Articles on CRM, Loyalty and Personalization.

  1. Technology & Innovation

What Emerging Retail Trends Savvy Retailers Should Monitor

In an era defined by rapid transformation and technological innovation, the retail sector finds itself at the forefront of adaptation and change. Staying ahead of emerging trends is about setting the pace and leveraging new opportunities to outstrip competitors. For savvy retailers, this means continuously monitoring developments across multiple fronts, from experiential shopping to advanced […]
3 min read
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  1. Trends & External Forces

Walmart adding 22 health clinics

BENTONVILLE, Ark. — Wal­mart said it will open 22 Walmart Health clinics this year, including 18 in Texas. With the additions, Walmart will operate more than 70 physician-staffed health clinics in five states by year’s end. The company plans to introduce the clinics to a sixth market, Arizona, in 2025. “Walmart Health remains focused on […]
3 min read
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  1. Media & Marketing

Reimagining Retail Loyalty Programs for the Future

In the fiercely competitive retail landscape, loyalty programs stand as a pivotal point of differentiation. The 2024 outlook underscores a strategic pivot toward crafting loyalty programs that not only incentivize but also personalize the shopping experience, drawing on trust and engagement as key drivers. Incorporating the latest feedback from Wiser customers, we delve deeper into […]
2 min read
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  1. Data & Insights

Need to Know: What’s an identity graph and why do marketers need them?

Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
5 min read
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  1. Media & Marketing

The Total Retail Edge: Ultra-Precise, Fast, Hyperpersonalized Direct Mail

For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers in […]
5 min read
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  1. Shopper & Customer

Michaels lowers prices on thousands of items

IRVING, Texas — The arts & crafts specialty retailer Michaels has announced lower prices on over 5,000 items, offering its customers the opportunity to save on the products they buy most, the company said on Thursday. Lower prices are now in effect across such categories as home décor, art supplies, seasonal items, kids’ projects, wall […]
2 min read
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  1. Associates & Employees

Publix honors associates for community service

LAKELAND, Fla. — Publix honored six of its associates for their community involvement, recognizing them with the Mr. George Community Service Award for outstanding commitment to their communities during the company’s annual stockholders’ meeting. The company notes that Publix founder George Jenkins, affectionately known as Mr. George, believed that Publix and its associates should make […]
< 1 min read
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  1. Trends & External Forces

A Discussion of Sexual Wellness and Cosmetic Gynecology with Dr. Michael Reed

  STIMULATE, the pioneering force in sexual wellness, is thrilled to announce an exclusive 20-minute virtual fireside chat titled “Purpose to Pleasure,” featuring Dr. Michael Reed, also known as The Cosmetic Gyn, alongside STIMULATE founder Nicole Leinbach. Dr. Reed, a world-renowned leader in cosmetic and functional gynecology, is dedicated to destigmatizing sexual health and wellness […]
3 min read
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  1. Technology & Innovation

Retailers Must Adopt a Technology-First Strategy to Survive

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an […]
5 min read
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  1. Media & Marketing

JCPenney Aims to Give $500 Million Back to Customers with Revamped Rewards Program

JCPenney is the latest retailer to reconfigure its rewards program with the debut of a simplified loyalty offering that nearly doubles the rate at which members earn rewards. With this enhanced earning potential, JCPenney estimates that it could return as much as half-a-billion dollars back to its customers in the form of rewards, said Katie […]
2 min read
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  1. Data & Insights

How GenAI Can Turbocharge Retailers’ Ad Creative

Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate […]
3 min read
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  1. Data & Insights

The Grocerant Guru: Unveiling the Efficiency Engine of the Future – The Rise of Grocerants

  Steven Johnson is the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  He has spent years dissecting the ever-evolving food industry landscape. Today, he wants to delve into a niche that’s not only thriving but fundamentally transforming how we source, prepare, and consume food: the grocerant niche. For the uninitiated, grocerants are establishments including […]
3 min read
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  1. Retailer Media

The Remarkable Rise of Retail Media with Melanie Brown, VP of Home Depot’s Orange Apron Media + Monetization

Joining us for the second of three episodes recorded in the Bambuser remote podcast studio/beach cabana at Mandalay Bay during Shoptalk is Melanie Brown Vice President of Orange Apron Media and Monetization for The Home Depot. In a special two segment interview Melanie unpacks The Home Depot’s retail media journey, highlighting the company’s unique approach, which […]
2 min read
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  1. Retail Operations

Unlock Omnichannel Customer Loyalty With Composable Commerce

Regardless of the time, location or platform that customers choose to interact with their favorite brands, they expect a personalized and engaging experience. And for businesses that can deliver a unified experience, meeting customers’ heightened expectations is a great opportunity to outperform rivals. In fact, 80 percent of customers admit that the experience a company […]
3 min read
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  1. Media & Marketing

Portillo’s Building Restaurants and a Brand with Lifelong Customers

  At the intersection of building new restaurants and expanding your brands reach there are few chain restaurants that are doing a better job than Portillo’s according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Johnson says, “Building a restaurant brand that can last a lifetime, requires a building a brand message […]
4 min read
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  1. Technology & Innovation

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% […]
4 min read
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  1. Data & Insights

Building Personal Trade

Our recent webinar was entitled, “That’s My Customer!” – Building Personal Trade. We have partnered with Karen Barry of The Friedman Group, to do some deep dives into 7 different hot topics in Retail Sales. What is Personal Trade, and why is it so important? Here are some of the highlights covered in the webinar: […]
2 min read
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  1. Technology & Innovation

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo, taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, […]
5 min read
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  1. Media & Marketing

Primark President: ‘Our Business is Set Up for People to Grow Into’

Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be taking the stage in Chicago, June 4-6, 2024. Kevin Tulip, President of Primark U.S., will be one of several C-level leaders speaking in the C-Suite Corner, where they’ll delve into the macro […]
5 min read
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  1. Corporate Strategy

Brooks Running Partners with Outside Interactive to Deliver Highly Localized Content

Brooks Running has joined forces with Outside Interactive, a creator of outdoor content, services and experiences, to bring local, personalized content to runners and outdoor enthusiasts across the country. The customized Your Local Running Drop newsletters will provide information on local trails and events, educational content and more. The newsletter will draw on Outside’s extensive […]
2 min read
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  1. Data & Insights

Online retailers continue to leverage chatbots to enhance customer experience

Most modern day online consumers expect timely customer service similar to that offered at bricks and mortar shops. According to a 2023 write-up by SuperOffice CRM, up to 46% of customers wished to receive responses faster than four hours. Yet, most businesses take up to 12 hours to respond to emails. With AI powered chatbots, […]
3 min read
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  1. Trends & External Forces

Emotion-Informed GenAI: Making Your Marketing Content More Human

Emotions are central to how we engage, communicate with, and react to our world, motivating our behavior and deepening our interactions. Brands that lean into the intricacies of human emotions are proven to generate more sales and loyalty. According to McKinsey, 76 percent of consumers reported that receiving personalized communications was a top factor in […]
3 min read
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  1. Department: Consumer Durables

Case Studies of Successful Retail Product Launches: Lessons Learned

Retail product launches are an essential aspect of the business world, especially in the retail sector. It’s a crucial step to introduce new products or services to potential customers and generate sales. However, launching a retail product is not as simple as it sounds; it requires careful planning, execution, and continuous improvement. That’s why it’s […]
3 min read
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  1. Data & Insights

Retails Newfound Sense of Optimism

 New technologies such as AI are providing a newfound sense of optimism for the industry as a whole. Despite the fact that generative AI has only been universally available since November 2022, a recent survey on retail leaders found that 81% of respondents already have a dedicated AI budget, with an average of 50% assigned […]
2 min read
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  1. Data & Insights

6 Post-Purchase Pain Points & Solutions for E-commerce Customers

If you’re an e-commerce merchant who wants their business to become successful, you need to become the customers’ favorite (offer them a great experience, stay ahead of the competition, improve profit margins, and whatnot). However, a customer’s journey with your e-commerce business is filled with multiple issues regarding the website, payment, checkout, and much more… […]
5 min read
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  1. Shopper & Customer

CVS Health Identifies Closed-Loop Feedback as its Customer-Centricity Unlock

Today’s consumers are asked to rate their experiences multiple times per day. You can hit a smiley face if the airport bathroom is clean and, if not, a frowny face. You’re encouraged to rate the service you received after ordering a product online, getting your car repaired or having your hair styled. At my local […]
6 min read
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  1. Media & Marketing

The Future of Loyalty Programs: Community, Crowdsourcing and Beyond

Brands and retailers that specialize in formal events and big “life moments” (think weddings, proms and the like) need to think about customer loyalty — how to win it and how to keep it — in a completely different way. For example, David’s Bridal has leaned into community and crowdsourcing to create programs that allow […]
< 1 min read
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  1. Data & Insights

Branded Foodservice Locations Should use First Party Online Ordering Platforms

  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that there are several reasons why branded food outlets should consider using first-party online ordering platforms over third-party services: ·         Higher Profit Margins: Third-party delivery platforms typically charge commissions on each order, which can eat into a restaurant’s profits. With a first-party platform, […]
4 min read
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Editor’s Choice

  1. Associates & Employees
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Home Improvement
  5. Channel: Mass
  6. Channel: Restaurants
  7. Department: Food
  8. Department: HBC
  9. Department: Nonfood
  10. Media & Marketing
  11. Data & Insights
  12. International
  13. Shopper & Customer
  14. Technology & Innovation
  15. Trends & External Forces
  16. Associates & Employees
  17. Operations & Supply Chain

Ranked: The Largest U.S. Corporations by Number of Employees

See this visualization first on the Voronoi app. The Largest U.S. Corporations by Number of Employees This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Revenue and profit are common measures for measuring the size of […]
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  1. ESG
  2. Data & Insights
  3. Operations & Supply Chain

Retailers Gain Control of Their Sustainability Goals as the ESG Storm Clouds Start to Gather Over Operations

Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
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