CPG & FMCG

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  1. CPG & FMCG
The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at […]
  1. Retailer Media
RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. This vendor spotlight is on 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPG companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered […]
  1. Channel: Grocery
The Kroger Co. is building upon the first-party targeted advertising services it offers CPG brand advertisers. Kroger’s media advertising business, Kroger Precision Marketing (KPM), based on its 84.51° data analytics subsidiary, is launching a new private programmatic advertising marketplace. Known as the Kroger Private Marketplace, the service allows advertising agencies and CPG brands to target consumers by applying Kroger audience data […]
  1. Agencies & Vendors
Own label products could be set for a boom in sales as inflation looms, according to a leading analyst. IRI (Information Resources Inc) says in one of its twice-yearly reports on demand signals for fast moving consumer goods (FMCGs) that forthcoming price increases might mean own label goods increase sales. But any own label boost […]
  1. Operations & Supply Chain
Procter & Gamble reported a four percent decrease in profits during the quarter ending September 30, despite seeing sales increase five percent. The company pointed to higher commodity and supply chain costs as the reasons and cautioned that it expected the situation to remain unresolved in the near term. The consumer goods giant said it […]
  1. Channel: Mass
Yesterday we took note of a CNBC report that Walmart plans to give its Walmart+ members advance access to its Black Friday deals, which, if outside estimates are to believed, has the potential of making some 32 million US households feeling a little more joyful about the end-of-year holiday shopping season. I commented, in part: […]
  1. Merchandising
Ahh, the age-old problem for your brand—how to win more share of shelf. It’s common knowledge that optimizing shelf space at your top-performing retailers (and edging out the competitors in your category) is a core part of increasing sales. What’s not always common knowledge? That there are easier ways out there to convince stores to […]
  1. Agencies & Vendors
Inmar Intelligence Announces New Promotion Planner Tool to Provide Promotion Guidance in Seconds Inmar Intelligence Tue, 10/19/2021 – 7:30am Inmar Intelligence, an applied data platform company, today announced an easy-to-use Promotion Planner tool that, within seconds,  supplies brands with conventional recommendations and all the necessary metrics to implement a promotional offer. Competition in the CPG […]
  1. Media & Marketing
Yesterday’s MNB featured an extended conversation about the subject of loyalty, precipitated by a story I did a few months ago  about an element of a new loyalty program developed by Price Chopper/Market 32 and powered by tcc Global, that allows shoppers to compile points that can be converted into dollars that then can be […]
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman – SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise […]
  1. CPG & FMCG
RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. Inmar Intelligence develops data platform technology and uses advanced data analytics to make commerce work smarter. Through its holistic portfolio of media products, advertisers can access a variety of intelligent tools — including influencer media, conversational commerce (chat-based media), audience […]
  1. Partnerships & Alt Profit
If starting your own subscription box isn’t something you want to do, but you’re intrigued by the overall idea, there is an easier route you can take. As a brand owner, you are most likely consistently looking for ways to get your products in front of new customers and share your brand story with as […]
  1. Technology & Innovation
84.51°, a retail data science, insights and media company and a wholly owned subsidiary of Kroger Co., has named Todd James Chief Data & Technology Officer. James joins from Fidelity Investments. He built the global data and analytics organisation for Fidelity’s Workplace Investing and Health Care business units. He also led efforts to modernise servicing […]
  1. Trends & External Forces
The D2C business model is all the rage, but success isn’t guaranteed. CPG brands need careful planning and a strong value prop to reap D2C benefits. The post D2C business model: Why some companies soar and others fail wildly appeared first on The Future of Customer Engagement and Experience.
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by Sarah Dajani, VP of Operations at Boosted Commerce, a FBA (Fulfillment by Amazon) aggregator focused on accelerating the growth of beloved consumer brands. Follow  Sarah Dajani on LinkedIn at: https://www.linkedin.com/in/sdajani/Follow Boosted Commerce on LinkedIn at: https://www.linkedin.com/company/boostedcommerce/Follow Boosted Commerce online at: https://boostedcommerce.com/ Sarah answers […]
  1. Channel: Ecommerce & Digital
It’s where so many sales happen in the digital age. The product detail page (PDP). Today, even high-volume CPG categories have to make sure their PDPs are doing what they should: converting shoppers into buyers. Like clockwork.  So what’s a brand to do? How can CPG companies make their PDPs airtight? How to Build Ecommerce […]
  1. RetailWit QuickWit
WitsNotes Volume 4 takes us to a new frontier of Marketing. Title: Re-invented Marketing: A Candid, Myth-busting Interview Author: Rishad Tobaccowala (The talk and his website)  Topic(s): Marketing Length: 1 hour RetailWit Summary: 5 minutes Summary Marketing is in a perilous spot—the cookie is crumbling, privacy will be a competitive advantage, CMO tenure is the […]
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by CPG Chief Practice Officer of Fractal, Dipita Chakraborty and Maria Macuare, VP of data & analytics from Campbell Soup Company. This is the second of a two part partnership episode series with Fractal. Fractal is one of the most prominent players in the […]
  1. CPG & FMCG
Historically, large consumer packaged goods (CPG) companies have relied on TV ads and retailers to reach consumers. Today, however, many CPG companies have begun speaking directly to consumers, engaging with them like never before through owned digital channels. This shift has allowed brands to take control of the consumer experience themselves. Direct-to-consumer (D-to-C) models are […]
  1. Channel: Delivery
In this series, Working with Instacart Ads, we take a look at real-world examples of brand partners who have successfully used Instacart Ads to meet, and exceed, their advertising objectives.  Since starting their Instacart Ads campaign with our partner CommerceIQ (CIQ), food brand Pilgrim’s Pride has seen: Sales grow by approximately 21% month-over-month (MoM) Market […]
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by Jordan West, CEO of Mindful Marketing and host of the popular “Secrets of Scaling Your eCommerce brand” podcast. Follow  Jordan West on LinkedIn at: https://www.linkedin.com/in/jordan-west-marketer/Subscribe to his podcast at: https://podcasts.apple.com/us/podcast/secrets-to-scaling-your-ecommerce-brand/id1480733021Follow Mindful Marketing online at: https://mindfulmarketing.co/ This episode is also available on Jordan’s podcast. […]
  1. Shopper & Customer
RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. This spotlight from Groceryshop 2021 is on Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through the world-leading Commerce Media Platform, a suite of products that activates the world’s largest […]

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  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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