CPG: Food

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  1. Shopper & Customer
When we ponder the future of retail, the store is always involved in discussions. In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty.   Even once-digital only brands like Warby Parker have doubled down on their store investments. In fact, the eyewear darling plans to open another three dozen locations […]
  1. Corporate Strategy
As the industry gears up for NACDS Total Store Expo, which this year will be held virtually from August 23 through August 25, Video Forum talked with four executives about ways to get the most out of the event. Jim Whitman, senior vice president of member programs and services at NACDS; Lisa Paley, general manager […]
  1. Corporate Finance
SPRINGDALE, Ark., July 14, 2021 (GLOBE NEWSWIRE) — Tyson Foods, Inc. (NYSE: TSN) will host its fiscal 2021 third quarter earnings call on Monday, August 9, 2021. The earnings call will begin at 9 a.m. Eastern time (8 a.m. Central time). The company will issue a press release reporting its fiscal 2021 third quarter results […]
  1. CPG: Food
BATTLE CREEK, Mich.— Ahead of the theatrical release of MGM’s animated sequel “The Addams Family 2” on Oct. 1, Kellogg Co. is teaming up with the studio with limited-edition cereals and snacks and in-pack giveaways. The limited-edition cereals — Kellogg’s Froot Loops, Kellogg’s Chocolate Frosted Flakes and Kellogg’s Apple Jacks — have been transformed for […]
  1. Shopper & Customer
“In this new digital, visually centered environment, the rules have changed, and what I mean by that is [an] image has now become both the gateway to consideration, as well as the most powerful virtual sales force at driving conversion.” — Jehan Hamedi, Founder and CEO, Vizit Consumers often make their purchasing decisions based on […]
  1. Channel: Grocery
BOISE, Idaho — Former PepsiCo executive Jennifer Saenz has been named executive vice president and chief merchandising officer of Albertsons Cos. She is responsible for all areas of merchandising, including own brands. She will also be responsible for strengthening the company’s relationships with its brand partners. Saenz reports to president and chief executive officer Vivek […]
  1. Fun & Humor
Faris Yakob wrote an interesting piece last year on what motivates consumers to buy, particularly in the few seconds a consumer spends at shelf.  He wrote: “In 2005 P&G coined the term “first moment of truth” to describe the importance of packaging in their marketing model. The first point of contact is encountering an advertisement, […]
  1. Shopper & Customer
As the number of shoppers for treats and chew toys has blossomed, for PetSmart, it meant it was time to unleash the right customer experience (CX) technology to remove friction from the shopping process. This includes accelerating investments in same-day delivery, appointment scheduling, and personalized emails. Pet parents turned to PetSmart’s 1,650 stores across North […]
  1. Department & Category
Tyson Foods has issued a nationwide recall for nearly 8.5 million pounds of ready-t0-eat chicken products because of possible Listeria contamination, the U.S. Department of Agriculture announced over the weekend. The USDA’s Food Safety and Inspection Service received a notification on June 9 that two people who consumed the chicken became ill with listeriosis.
  1. Corporate Strategy
Post Holdings, Inc. has announced that Howard A. Friedman, currently President and CEO of Post Consumer Brands, has been appointed Executive Vice President and Chief Operations Officer for the manufacturer. Mr. Friedman will serve on Post’s executive management team, reporting to Post’s President and Chief Executive Officer, Robert V. Vitale. In this newly created position, […]
  1. CPG: Food
With grilling season in full swing, the condiment brand asks consumers to sign a petition to get complementary products on the same page. Courtesy of Kraft Heinz Dive Brief: Heinz Ketchup launched a petition that encourages hot dog and bun companies to sell equal numbers of products in each package, per details emailed to Marketing […]
  1. RetailWIt QuickWit
Another week, another Ransomware attack. The same group behind the JBS attack hit Kaseya, an IT firm that powers retail technology. The attack affected Swedish retailer, Coop. One thing is for certain: retailers need to focus on cybersecurity efforts, identify and build in redundancy in their systems—this will not be the last ransomware attack. Andy […]
  1. Channel: Convenience
  Want an adventure this summer?  Do you want to solve a mystery?  Wait, maybe we should be asking if you like Sour Patch candy.  Well, 7-Elevenonce again is elevating its marketing messaging via grocerant niche interactive participatory food marketing while extending its brand invitation. That my friends is a very good thing, simply because […]
  1. Department: Food
  Empowering consumer choice will drive incremental sales. Success does leave clues and how and where consumers obtain dinner is a key driver of grocerant niche growth and foodservice channel migration according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The Debate Cook dinner from scratch, eat at a restaurant, pick-up a […]
  1. Media & Marketing
Seeking to provide the same depth of product information that’s available online in a brick-and-mortar environment, Purina has partnered with Perch to create interactive endcaps in the pet sections of 200 Meijer stores. The solution provider’s “lift-and-learn” computer vision technology senses when a shopper picks up an item, and this triggers displays of videos and […]
  1. Channel: Grocery
Albertsons Companies has appointed former PepsiCo executive Jennifer Saenz as EVP, Chief Merchandising Officer. In her new role Saenz will be responsible for all areas of merchandising within the company, including owned brands, as well as strengthening the company’s relationships with its brand partners. She will join the company on July 12, 2021, reporting to […]
  1. Corporate Finance
Friday is here, and we’re reading: Prime Day Spending Expected To Top $11 Billion, Adobe predicts. Seven years running, other retailers and brands have adopted Prime Day-like promotions. Adobe indicates those who do get a “halo effect” – large retailers (>1B online revenue) see a 24% lift, small retailers (<$10M online revenue) see a 14% […]
  1. Channel: Grocery
Dive Brief: Albertsons has named former PepsiCo executive Jennifer Saenz as executive vice president and chief merchandising officer, the grocer announced on Wednesday. Saenz, who most recently served as global chief marketing officer and president of PepsiCo’s global foods division, brings more than 15 years of experience in the CPG sector. Saenz is joining at a […]

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  1. RetailWIt QuickWit
Here’s what was interesting in Retail today: Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2. Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store […]
  1. RetailWIt QuickWit
Here’s what the RetailWit crew is reading today: Salesforce projects retailers will pay extra for goods in the second half—to the tune of $223B (+62%) YOY. It’s expected to come from a staggering increase in logistics (+$163B), suppliers (+$12B), and wage expenses (+$48B). Uber partners with Albertsons to expand grocery delivery. It is their biggest […]

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